Jessica Crowley in

Jessica Crowley

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Vice President - Head of Digital Sales at Liberty Mutual Insurance
📍 Boston, Massachusetts, United States

Jessica Crowley is a digital leader with a history of managing P&L of over $2B and driving double-digit growth. Currently Senior Director at BJs Wholesale Club, she oversees their omnichannel programs. A graduate of Dukes Fuqua School of Business, people often describe her as a strong, customer-obsessed, and collaborative product leader.

Beyond her professional achievements, Jessica is passionate about a variety of outdoor activities. She has a keen interest in traveling to new places, playing golf, and enjoys the unique hobby of clamming.

She led the product strategy and launch of the first-ever mobile app for PURE Group of Insurance Companies members.

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Current Role
Vice President - Head of Digital Sales
Job Level
Senior
Location
Boston, Massachusetts, United States
Personality Overview

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Decision Approach
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Priorities

Topics Jessica cares about

Omnichannel Strategy
Her current role at BJ's Wholesale Club involves overseeing a $1B+ digital business that includes curbside pickup, same-day delivery, and other omnichannel initiatives.
Retail Technology
She recently expressed interest in solutions for last-mile delivery, in-store digital tech, automation, and fraud detection for an upcoming grocery conference.
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Career

Work history

1-2026
Vice President - Head of Digital Sales
Liberty Mutual Insurance
1-2026
Board Member
Auditocity
6-2024
Operator Advisor
Halogen Ventures
1-2023 - 1-2026
Senior Director Omnichannel Programs
BJ's Wholesale Club
5-2022 - 9-2024
Co-Founder and CEO
nurri
In the press

Media appearances

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Education
Master of Business Administration (MBA)
Duke University - The Fuqua School of Business
BSBA
Questrom School of Business, Boston University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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