Jessica Dawson

Evaluator
DISC Type : cds

Head of AI Enablement at NAB

Greater Sydney Area, Australia

Overview

Jessica leads AI Enablement at NAB, translating over 15 years of experience in CX, data, and analytics into multimillion-dollar transformation strategies. An accomplished speaker, she has a background in Law and Data Science from Macquarie University. People with experience working with her describe her as having very high standards and an outstanding work ethic.

Outside of her professional focus on AI, Jessica has a declared interest that extends beyond watching true crime documentaries. During a panel on International Womens Day, she stated she is a fierce protector of her time, which she considers a non-renewable resource.

Her career began in a contact centre while she was studying, which gave her a foundational understanding of the customer experience.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Human-Centric AI
Advocates that the intersection of human empathy and machine intelligence is key to the future, a topic she frequently discusses in interviews and speaking engagements.
AI Enablement
Her role at NAB focuses on building the ecosystem, skills, and governance frameworks for business teams to confidently and responsibly use AI for growth and efficiency.
Women in Leadership
Participated as a panelist for an International Women's Day event, discussing career journeys, leadership, confidence, and navigating the tech industry.

Media Appearances

Inside NAB's enterprise-wide AI strategy. Featured in CXFocus Magazine

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Jessica Dawson – Head Of AI Enablement at National Australia Bank. Featured in TheOrg

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Work History

11-2025
Head of AI Enablement at NAB
10-2024 - 11-2025
Head of GenAI Product Strategy at NAB
3-2024 - 10-2024
Head of Channel Strategy & CX at NAB
2-2023 - 3-2024
Senior Manager, Strategy & Planning at NAB
12-2021 - 2-2023
Director, Customer Research & Insights at Optus

Education

6-2021 - 11-2021
Data Science from Macquarie University
2010 - 2014
Bachelor of Laws (LLB) & Bachelor of Arts (BA) majoring in Media from Macquarie University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Head of AI Enablement at NAB
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Insights For Selling To Jessica

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jessica is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jessica

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jessica move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jessica take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jessica

Personality Compatibility


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