Jessica Dawson in

Jessica Dawson

Evaluator · DISC type cds
Head of AI Enablement at NAB
📍 Greater Sydney Area, Australia

Jessica leads AI Enablement at NAB, translating over 15 years of experience in CX, data, and analytics into multimillion-dollar transformation strategies. An accomplished speaker, she has a background in Law and Data Science from Macquarie University. People with experience working with her describe her as having very high standards and an outstanding work ethic.

Outside of her professional focus on AI, Jessica has a declared interest that extends beyond watching true crime documentaries. During a panel on International Womens Day, she stated she is a fierce protector of her time, which she considers a non-renewable resource.

Her career began in a contact centre while she was studying, which gave her a foundational understanding of the customer experience.

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Experience
16 Years
Current Role
Head of AI Enablement
Job Level
Mid-senior
Location
Greater Sydney Area, Australia
Personality Overview

How Jessica shows up

Hard To Convince
Quality Focused
Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Priorities

Topics Jessica cares about

Human-Centric AI
Advocates that the intersection of human empathy and machine intelligence is key to the future, a topic she frequently discusses in interviews and speaking engagements.
AI Enablement
Her role at NAB focuses on building the ecosystem, skills, and governance frameworks for business teams to confidently and responsibly use AI for growth and efficiency.
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Career

Work history

11-2025
Head of AI Enablement
NAB
10-2024 - 11-2025
Head of GenAI Product Strategy
NAB
3-2024 - 10-2024
Head of Channel Strategy & CX
NAB
2-2023 - 3-2024
Senior Manager, Strategy & Planning
NAB
12-2021 - 2-2023
Director, Customer Research & Insights
Optus
In the press

Media appearances

Inside NAB's enterprise-wide AI strategy. Featured in CXFocus Magazine
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Jessica Dawson – Head Of AI Enablement at National Australia Bank. Featured in TheOrg
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Education
6-2021 - 11-2021
Data Science
Macquarie University
2010 - 2014
Bachelor of Laws (LLB) & Bachelor of Arts (BA) majoring in Media
Macquarie University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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