Jessica Leather

Inspirer
DISC Type : di

Founder at Freja

London, England, United Kingdom

Overview

Jessica Leather is the founder of Freja Bone Broth, building a leading European brand after a 15-year career as a solicitor. A graduate of The University of Manchester, she is driving Frejas expansion into major retailers like Tesco and Whole Foods, supported by national television campaigns.

Driven by a personal passion for modern nutrition and natural foods, Jessica considers bone broth a cornerstone of a healthy diet. This conviction fueled her entrepreneurial journey, aiming to make nutritious and high-quality food accessible to a wider audience across Europe.

After over a decade practicing employment law, she made a significant pivot to establish a food company rooted in her personal health philosophy.

Personality Overview

Charming & Persuasive

Achievment Oriented

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Retail Growth
Actively focused on expanding Freja's physical footprint, recently securing and promoting significant shelf space in major UK supermarkets like Tesco and Whole Foods.
Brand Building
Passionate about establishing Freja as the leading bone broth brand in Europe, recently launching the company's first national television advertisement.
Natural Nutrition
Founded her company based on a core belief in natural, nutritious foods and sees bone broth as a key component of a healthy, modern diet.

Media Appearances

My Story: From Unemployed to Founder. Featured in Freja New York Blog

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Freja CEO: How I launched a profitable business out of my living room. Featured in CNBC

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Founder Interview: How Jess Leather and Ed Armitage Built Freja into a Health and Wellness Powerhouse. Featured in SortByStyle

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Work History

3-2020
Founder at Freja
7-2019 - 12-2020
Operations Director at Field Work - Ecommerce Agency
1-2018 - 3-2020
Consultant Solicitor at Menzies Law - specialist employment lawyers
4-2016 - 1-2018
Associate at ibex gale - employment law & HR experts
10-2015 - 3-2016
Head of Department at Christopher Davidson Solicitors

Education

1997 - 2001
BA Hons from The University of Manchester
1992 - 1996
Education details unavailable from Oxford High School GDST

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at Freja
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Insights For Selling To Jessica

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jessica is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Jessica

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Jessica move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Jessica take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Jessica

Personality Compatibility


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