Jessica Saylor in

Jessica Saylor

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Head of DTC & eCommerce, EMEA at Mattel EMEA
📍 London, England, United Kingdom

Jessica Saylor is a strategic eCommerce leader with over 13 years of experience driving direct-to-consumer growth for global brands like Mattel and Wayfair. She specializes in site launches and re-platforming across diverse product categories, leveraging her degree in Business Administration.

Her experience across toys, home goods, and high-end decor demonstrates a versatile approach to tailoring digital experiences for different consumer markets. She has managed merchandising operations and exclusive brand strategies in both the US and Europe.

Colleagues describe her as an "extraordinary contributor" and highly "customer-centric, " highlighting her critical role in the initial launch of the Saks Off 5th e-commerce website.

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Experience
12 Years
Current Role
Head of DTC & eCommerce, EMEA
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jessica cares about

DTC Growth Strategy
As the Head of DTC & eCommerce for EMEA at Mattel, her primary focus is on driving direct-to-consumer sales and growth across the region.
E-commerce Re-platforming
Her profile highlights a strong track record in leading site launches and enterprise-level digital projects, including complex re-platforming initiatives.
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Career

Work history

9-2025
Head of DTC & eCommerce, EMEA
Mattel EMEA
11-2018 - 2-2025
Head of Ecommerce
Craig & Rose (Part of DuluxGroup)
12-2017 - 6-2018
EU Imagery Manager, Merchandising Operations
Wayfair
1-2017 - 12-2017
Manager, Exclusive Brands - Europe
Wayfair
7-2015 - 1-2017
Senior Buyer, Exclusive Brands Europe
Wayfair
In the press

Media appearances

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Education
2005 - 2009
Business Administration
University of North Carolina Wilmington
2008 - 2008
Bachelor of Science (B.S.)
University of Hertfordshire
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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