Jessica Saylor

Energizer
DISC Type : I

Head of DTC & eCommerce, EMEA at Mattel EMEA

London, England, United Kingdom

Overview

Jessica Saylor is a strategic eCommerce leader with over 13 years of experience driving direct-to-consumer growth for global brands like Mattel and Wayfair. She specializes in site launches and re-platforming across diverse product categories, leveraging her degree in Business Administration.

Her experience across toys, home goods, and high-end decor demonstrates a versatile approach to tailoring digital experiences for different consumer markets. She has managed merchandising operations and exclusive brand strategies in both the US and Europe.

Colleagues describe her as an "extraordinary contributor" and highly "customer-centric, " highlighting her critical role in the initial launch of the Saks Off 5th e-commerce website.

Personality Overview

Enthusiastic

Imaginative

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

DTC Growth Strategy
As the Head of DTC & eCommerce for EMEA at Mattel, her primary focus is on driving direct-to-consumer sales and growth across the region.
E-commerce Re-platforming
Her profile highlights a strong track record in leading site launches and enterprise-level digital projects, including complex re-platforming initiatives.
European Digital Markets
[Predicted] Her current role is specific to the EMEA region, indicating a deep focus on the nuances and opportunities within European e-commerce.

Media Appearances

Jessica has no verified media appearances

Work History

9-2025
Head of DTC & eCommerce, EMEA at Mattel EMEA
11-2018 - 2-2025
Head of Ecommerce at Craig & Rose (Part of DuluxGroup)
12-2017 - 6-2018
EU Imagery Manager, Merchandising Operations at Wayfair
1-2017 - 12-2017
Manager, Exclusive Brands - Europe at Wayfair
7-2015 - 1-2017
Senior Buyer, Exclusive Brands Europe at Wayfair

Education

2005 - 2009
Business Administration from University of North Carolina Wilmington
2008 - 2008
Bachelor of Science (B.S.) from University of Hertfordshire

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of DTC & eCommerce, EMEA at Mattel EMEA
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Insights For Selling To Jessica

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jessica is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Jessica

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jessica move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Jessica take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Jessica

Personality Compatibility


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