Jessica Shields

Visionary
DISC Type : Ds

Director of Product Marketing, Cybersecurity at Mastercard

Greater Toronto Area, Canada

Overview

Jessica is a B2B technology marketing leader with over 15 years of experience at companies like Forescout Technologies and Cognizant. She specializes in go-to-market strategies for SaaS and cybersecurity portfolios. Colleagues describe her as a highly organized, positive, and high-performance professional who excels at making complex products easy to sell.

Originally from a cold climate, she shows a keen interest in practical, game-changing technology that solves real-world problems. Jessica has a passion for clear communication and effective collaboration, holding a certification in "CoResolve - Deep Democracy" to facilitate advanced problem-solving within teams.

Unique fact: She is certified in storytelling, which she likely uses to create compelling product narratives.

Personality Overview

Goal-Oriented

Risk Tolerant

Direct & Assertive

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Cybersecurity Trends
Her current role is at a cybersecurity firm, and she frequently shares content about AI's impact on the industry, ransomware, and career opportunities in the field.
Go-to-Market Strategy
A core theme of her career is making products easier for customers to buy and sales teams to sell, a key focus of her B2B marketing expertise.
Impactful Technology
She expresses excitement for "gamechanger" technologies, like innovative de-icing for airplanes, indicating a passion for practical and impactful innovation outside her immediate industry.

Media Appearances

Jessica has no verified media appearances

Work History

3-2025
Director of Product Marketing, Cybersecurity at Mastercard
7-2022 - 2024
Director of Product Marketing at Forescout Technologies Inc.
7-2021 - 7-2022
Director, Product Marketing at Extreme Networks
4-2019 - 7-2021
Global Head of Product Marketing, Data & Analytics at Cognizant
5-2017 - 4-2019
Product Marketer, Predictive Analytics, Mobile, and Platform at Cority

Education

Bachelor of Arts - BA from Western University
Certificate from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Toronto Area, Canada Job Level : Mid-senior Designation : Director of Product Marketing, Cybersecurity at Mastercard
URL has been copied!

Insights For Selling To Jessica

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jessica is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jessica

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jessica move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jessica take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jessica

Personality Compatibility


Other Mastercard Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.