Sajag Singh

Evaluator
DISC Type : scd

Brand Strategist at KindForm

Delhi, India

Overview

Sajag Singh is a marketing strategist specializing in B2B SaaS growth through AI, analytics, and performance marketing. Educated at Deshbandhu College, she is described by colleagues as having a positive attitude, being creative, and highly professional. Her approach is rooted in research, clear strategy, and intentional execution.

Sajag shows a deep interest in the psychology behind major brands and advertising campaigns. Her analyses of brand rivalries like Pepsi vs. Coca-Cola and the cultural impact of Super Bowl ads suggest a fascination with what captures consumer attention, emotion, and memory on a grand scale.

Unique fact: Sajag began her career in Human Resources, holding multiple roles and certifications in HR before successfully pivoting to marketing and brand strategy.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

B2B SaaS Growth
Her headline and experience at Digital Factory highlight a focus on driving growth for B2B SaaS companies using AI, analytics, and performance marketing.
Brand Psychology
Her social media posts analyze the rivalry between major brands and the emotional impact of Super Bowl ads, showing an interest in the "why" behind brand loyalty.
Attention Economy
She explicitly uses the term when discussing major advertising events, focusing on how brands can achieve "undivided focus" and cultural positioning in a saturated market.

Media Appearances

Sajag has no verified media appearances

Work History

12-2025
Brand Strategist at KindForm
6-2025 - 8-2025
Human Resources Intern at Globus Spirits
5-2025 - 11-2025
Marketing Strategist at Digital Factory, Inc.
3-2025 - 6-2025
Human Resources Team Lead at UptoSkills

Education

2021 - 2024
Bachelor of Science - BS from Deshbandhu College
Education details unavailable from Kendriya Vidyalaya (KV)

More Information

Social Presence :

Prographics :

Exp : 1 Location : Delhi, India Job Level : Junior Designation : Brand Strategist at KindForm
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Insights For Selling To Sajag

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sajag is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sajag

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sajag move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sajag take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sajag

Personality Compatibility


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