Jessica Singh

Inquirer
DISC Type : cd

Manager, Strategic Growth - Data, AI & MarTech Solutions at Apply Digital

Greater Toronto Area, Canada

Overview

Jessica Singh is a Manager of Strategic Growth at Apply Digital, specializing in Data, AI, and MarTech solutions. An MBA graduate from the Ivey Business School, she has over a decade of experience enabling digital transformation and driving revenue growth for clients by making cutting-edge solutions more accessible and impactful.

Jessica is passionate about community building and actively supports the Women of Ivey Community, having recently participated in an International Womens Day event. She also helps organize and promote alumni events for the Ivey Business School, emphasizing connection and entrepreneurship among graduates.

Unique fact: Jessica holds dual certifications from Braze in both AI Fundamentals and as a Developer, highlighting her hands-on technical expertise in marketing automation.

Personality Overview

Hard To Convince

Demanding

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

AI-driven Growth
Her role focuses on leading Data & AI advisory. She actively posts about how organizations can see a better return on their AI investments, particularly in marketing.
MarTech Solutions
Her title and experience are centered on MarTech. She holds multiple certifications from Braze, a key platform in the marketing automation and customer engagement space.
Women in Business
She actively supports the Women of Ivey Community and participated in their International Women's Day event, showing a passion for empowering women in professional settings.

Media Appearances

Jessica has no verified media appearances

Work History

3-2026
Manager, Strategic Growth - Data, AI & MarTech Solutions at Apply Digital
5-2025 - 4-2026
Senior Consultant - Data, AI and MarTech Strategy at Apply Digital
10-2024 - 5-2025
Senior Consultant - Data Strategy at Apply Digital
9-2022 - 10-2024
Senior Consultant - Digital Operations at Bell
4-2019 - 9-2022
Manager - Data Engineering Products at Bell

Education

10-2022 - 12-2023
Master of Business Administration - MBA from Ivey Business School at Western University
2012 - 2016
Bachelor's Degree from Wilfrid Laurier University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Toronto Area, Canada Job Level : Middle Designation : Manager, Strategic Growth - Data, AI & MarTech Solutions at Apply Digital
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Insights For Selling To Jessica

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jessica is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Jessica

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jessica move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jessica take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Jessica

Personality Compatibility


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