Jiannina Castro Francesconi

Visionary
DISC Type : Ds

Head of Marketing, Americas at Aston Martin Lagonda Ltd

New York, New York, United States

Overview

Jiannina has no verified overview

Personality Overview

Risk Tolerant

Early Adopter

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Jiannina has no verified topics they care about

Media Appearances

Jiannina has no verified media appearances

Work History

6-2025
Head of Marketing, Americas at Aston Martin Lagonda Ltd
10-2022 - 7-2025
Principal | Chief Brand & Operating Officer (ModaMiami / RM Sotheby’s) at ModaMiami (RM Sotheby’s) | Jiannina Castro Consulting
6-2016 - 6-2022
Head of Marketing & Communications (2019 - 2022) | Head of PR (2016 - 2019) at Automobili Lamborghini America LLC
4-2012 - 5-2016
Director of Communications, Partnerships & Events at Maserati
10-2011 - 4-2012
Senior Account Manager at Syndicate Media Group

Education

2000 - 2004
Bachelor of Science in Communication from University of Miami

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Marketing, Americas at Aston Martin Lagonda Ltd
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Insights For Selling To Jiannina

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jiannina is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jiannina

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jiannina move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jiannina take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jiannina

Personality Compatibility


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