Jim Adams serves as the Head of Research at Boring Money, bringing nearly 20 years of expertise in strategic research across banking, insurance, technology, and government sectors. A graduate of the University of Oxford, he specializes in delivering actionable insights that help financial service companies better understand their customers.
Outside of work, Jim enjoys spending time with family and friends, nice wine, and tea. He has a notable dislike for quiche and poorly designed graphs. He is also a TV quiz show winner, having leveraged the talents of his teammates to secure a victory.
He is the primary contact at Boring Money for inquiries regarding data subscriptions, bespoke research projects, and reports on consumer duty and financial communications.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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