Jim Adams

Questioner
DISC Type : c

Head of Research at Boring Money

London, England, United Kingdom

Overview

Jim Adams serves as the Head of Research at Boring Money, bringing nearly 20 years of expertise in strategic research across banking, insurance, technology, and government sectors. A graduate of the University of Oxford, he specializes in delivering actionable insights that help financial service companies better understand their customers.

Outside of work, Jim enjoys spending time with family and friends, nice wine, and tea. He has a notable dislike for quiche and poorly designed graphs. He is also a TV quiz show winner, having leveraged the talents of his teammates to secure a victory.

He is the primary contact at Boring Money for inquiries regarding data subscriptions, bespoke research projects, and reports on consumer duty and financial communications.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Retail Investor Behavior
His research focuses on the growing DIY investment market and providing insights on retail customer needs, especially regarding Consumer Duty regulations.
Data-driven Insights
Emphasizes delivering actionable insights from consumer data to help asset managers and platforms improve their services and communications.
Research Excellence
As Head of Research and through posts celebrating his team, he shows a strong commitment to high-quality research standards and team collaboration.

Media Appearances

Jim has no verified media appearances

Work History

12-2018
Head of Research at Boring Money
7-2012 - 11-2018
Principal at eBenchmarkers
10-2008 - 7-2012
Research Manager - Government and Public Sector Research Lab at Capgemini Consulting
9-2007 - 8-2008
Public Service Research Manager at Accenture
10-2000 - 8-2007
Senior Analyst at Datamonitor

Education

1994 - 1998
MA from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Research at Boring Money
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Insights For Selling To Jim

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jim is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jim

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jim move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jim take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Jim

Personality Compatibility


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