Jim Cervantes

Critic
DISC Type : C

VP Marketing Crunch, 100G, Raisinets at Ferrero USA

United States

Overview

Jim Cervantes is the VP of Marketing for Crunch, 100G, and Raisinets at Ferrero USA, specializing in FMCG and luxury brand strategy. An award-winning innovation leader, he previously managed iconic brands like Kinder and Tic Tac. Colleagues describe him as highly effective, agile, and a great team-focused orator.

He is a passionate and intense professional who enjoys influencing people and building great memories, expressed through his work as an impactful speaker and voice-over host. Jim is also dedicated to education, having served as an adjunct professor teaching Human-Centered Design, shaping future marketing leaders.

He was named one of the Top 50 CMOs on LinkedIn in Mexico for 2025.

Personality Overview

ROI Driven

Critic

Negotiator

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Iconic Brand Building
He has extensive experience managing and growing iconic brands like Ferrero Rocher, Kinder, Tic Tac, and Crunch across Mexico and the US.
Consumer-Centricity
His professional philosophy is to "live inside the consumer mind, " a principle he also taught as a university professor of Human-Centered Design.
Marketing Innovation
Winner of the Milton Hershey's Award for innovation after creating an entirely new class of trade from scratch, showcasing his entrepreneurial spirit.

Media Appearances

Jim has no verified media appearances

Work History

1-2026
VP Marketing Crunch, 100G, Raisinets at Ferrero USA
2-2023 - 1-2026
Marketing Director Premium Chocolate & Sugar at Ferrero
1-2020 - 1-2026
Marketing Director - Kinder Brands & Tic Tac at Ferrero
8-2017 - 1-2026
Catedrático universitario - Human Centered Design at Escuela Bancaria y Comercial
10-2016 - 1-2020
Marketing Director - Kinder Brands at Ferrero

Education

2019 - 2020
Master's degree from ISDI
2009 - 2009
Diplomado de Mercadotecnia enfocado a niños from Escuela de Mercadotecnia EDEM

More Information

Social Presence :

Prographics :

Exp : 21 Location : United States Job Level : Senior Designation : VP Marketing Crunch, 100G, Raisinets at Ferrero USA
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Insights For Selling To Jim

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jim is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Jim

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Jim move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jim take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jim

Personality Compatibility


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