Jim Cervantes is the VP of Marketing for Crunch, 100G, and Raisinets at Ferrero USA, specializing in FMCG and luxury brand strategy. An award-winning innovation leader, he previously managed iconic brands like Kinder and Tic Tac. Colleagues describe him as highly effective, agile, and a great team-focused orator.
He is a passionate and intense professional who enjoys influencing people and building great memories, expressed through his work as an impactful speaker and voice-over host. Jim is also dedicated to education, having served as an adjunct professor teaching Human-Centered Design, shaping future marketing leaders.
He was named one of the Top 50 CMOs on LinkedIn in Mexico for 2025.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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