Jim Cervantes in

Jim Cervantes

Critic · DISC type C
VP Marketing Crunch, 100G, Raisinets at Ferrero USA
📍 United States

Jim Cervantes is the VP of Marketing for Crunch, 100G, and Raisinets at Ferrero USA, specializing in FMCG and luxury brand strategy. An award-winning innovation leader, he previously managed iconic brands like Kinder and Tic Tac. Colleagues describe him as highly effective, agile, and a great team-focused orator.

He is a passionate and intense professional who enjoys influencing people and building great memories, expressed through his work as an impactful speaker and voice-over host. Jim is also dedicated to education, having served as an adjunct professor teaching Human-Centered Design, shaping future marketing leaders.

He was named one of the Top 50 CMOs on LinkedIn in Mexico for 2025.

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Experience
21 Years
Current Role
VP Marketing Crunch, 100G, Raisinets
Job Level
Senior
Location
United States
Personality Overview

How Jim shows up

ROI Driven
Critic
Negotiator

They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Priorities

Topics Jim cares about

Iconic Brand Building
He has extensive experience managing and growing iconic brands like Ferrero Rocher, Kinder, Tic Tac, and Crunch across Mexico and the US.
Consumer-Centricity
His professional philosophy is to "live inside the consumer mind, " a principle he also taught as a university professor of Human-Centered Design.
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Career

Work history

1-2026
VP Marketing Crunch, 100G, Raisinets
Ferrero USA
2-2023 - 1-2026
Marketing Director Premium Chocolate & Sugar
Ferrero
1-2020 - 1-2026
Marketing Director - Kinder Brands & Tic Tac
Ferrero
8-2017 - 1-2026
Catedrático universitario - Human Centered Design
Escuela Bancaria y Comercial
10-2016 - 1-2020
Marketing Director - Kinder Brands
Ferrero
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2019 - 2020
Master's degree
ISDI
2009 - 2009
Diplomado de Mercadotecnia enfocado a niños
Escuela de Mercadotecnia EDEM
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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