Jim Fitzpatrick

Observer
DISC Type : ci

Founder / CEO at JBF Business Media

Atlanta, Georgia, United States

Overview

Jim Fitzpatrick is a media entrepreneur and host with deep roots in the automotive industry. He is the founder of CBT News and the Atlanta Small Business Network (ASBN), creating news and resources for the automotive retail and small business communities.

Outside of his professional life, Jim values spending quality time with family and loved ones, as seen in his public posts. He encourages disconnecting from professional topics during personal time and focusing on health and happiness.

Unique fact: Jim hosts multiple daily business shows, including the CBT News daily newscast and the Atlanta Small Business Show.

Personality Overview

Value Driven

Curious

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Automotive Retail
As the host of CBT News, he frequently interviews automotive CEOs and discusses dealership operations, market trends, and industry leadership changes.
Small Business Growth
He founded and hosts ASBN (America's Small Business Network), focusing on providing resources and insights for entrepreneurs to grow and thrive.
Marketing & Advertising
With a background founding two advertising agencies, he has extensive experience in branding, digital marketing, and media planning for businesses.

Media Appearances

Jim has no verified media appearances

Work History

6-2012
Founder / CEO at JBF Business Media
1-2010 - 10-2013
President / CEO at Fitzpatrick Advertising
11-2004 - 1-2012
Founder at Force Marketing
1-2002 - 10-2004
V.P. / General Manager at Bourne Toyota
2-1998 - 11-2001
National Sales Training Manager at AutoNation

Education

Jim has no verified education history

More Information

Social Presence :

Prographics :

Exp : 27 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Founder / CEO at JBF Business Media
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Insights For Selling To Jim

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jim is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jim

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Jim move?

  • They like to analyze well and then make their decisions.
  • Can Jim take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Jim

Personality Compatibility


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