Jim Peraino

Enthusiast
DISC Type : i

Technical Director, Product Engineering at Norm Ai

Brooklyn, New York, United States

Overview

Jim is a Technical Director of Product Engineering at Norm AI with a unique background as both a licensed architect and a software engineer. He previously co-founded Spatio Metrics, a startup that used machine learning to analyze building designs for better health outcomes. He holds degrees from MIT and Harvard.

His professional passion lies at the intersection of data, design, and human wellbeing. He has led NSF-funded R&D to create data visualization tools that help architects design more impactful buildings, especially healthcare facilities. His interest in Walt Disney Imagineering suggests a fascination with technologically advanced, human-centric design.

Unique fact: Jim combines his expertise as a registered architect and an MIT-educated computer scientist to improve human health through better building design.

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

AI-driven UX
His current team at Norm AI is tackling challenges in AI-driven workflows and user experience, which he is actively hiring for.
Data-driven Design
He co-founded a company to bridge the gap between architectural design and data, using analytics and ML to create healthier, more efficient buildings.
Health & Architecture
His research and prior startup focused on leveraging machine learning to understand the relationship between architecture and health outcomes, particularly in hospitals.

Media Appearances

Jim has no verified media appearances

Work History

4-2025
Technical Director, Product Engineering at Norm Ai
12-2024 - 4-2025
Member of Technical Staff at Norm Ai
1-2023 - 11-2024
Staff Software Engineer - Tech Lead at Outer Labs
11-2018 - 1-2023
Co-Founder & CTO at Spatio Metrics
2-2021 - 11-2022
Principal Investigator at Spatio Metrics

Education

MS in Electrical Engineering and Computer Science from Massachusetts Institute of Technology
Master in Architecture from Harvard University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Brooklyn, New York, United States Job Level : Mid-senior Designation : Technical Director, Product Engineering at Norm Ai
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Insights For Selling To Jim

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jim is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Jim

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Jim move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Jim take some risk or not?

  • They can take some low-probability risks if needed.

You And Jim

Personality Compatibility


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