Jim Wasenius

Observer
DISC Type : ic

Executive Vice President of Growth at Skai

New York, New York, United States

Overview

Jim Wasenius is the Executive Vice President of Growth at Skai, leveraging an extensive background in media strategy from his time as a Director at DDB. He holds a Bachelor of Science from New York University and is certified in sponsored advertising, focusing on driving growth and client success.

Based in the New York City metropolitan area, Jim is a seasoned professional in the marketing and advertising industry. His career reflects a deep commitment to navigating the evolving landscapes of digital media and client relations within a major US market.

He was recently promoted to his EVP of Growth role, a significant milestone in his career at Skai.

Personality Overview

Example Seeker

Assertive

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

AI in Marketing
He actively promotes discussions on how Agentic AI is reshaping marketing by providing deep, actionable insights and freeing up marketers for more strategic tasks.
Commerce Media
Jim is involved in leading-edge conversations about the future of the commerce media journey, highlighted by his promotion of Skai's events with industry leaders.
Strategic Growth
His career trajectory at Skai, moving from client success roles to his current position as EVP of Growth, underscores his focus on driving business expansion.

Media Appearances

Jim has no verified media appearances

Work History

4-2025
Executive Vice President of Growth at Skai
1-2024 - 4-2025
VP Growth at Skai
12-2021 - 1-2024
VP, Client Success at Skai
1-2012 - 11-2017
Media Director at DDB
9-2009 - 12-2011
Associate Media Director at DDB

Education

Bachelor of Science from New York University

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York, New York, United States Job Level : Leadership Designation : Executive Vice President of Growth at Skai
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Insights For Selling To Jim

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jim is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jim

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Jim move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Jim take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jim

Personality Compatibility


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