Jimena Villegas

Researcher
DISC Type : Cs

Jefa de Marca at Zermat Internacional

México, Mexico

Overview

Jimena is a Brand Manager for Personal Care at Zermat Internacional, where she has grown since starting as an intern. She leads the development of innovative products, from concept to launch, by identifying market trends. She holds a Marketing degree from Escuela Bancaria y Comercial.

She is passionate about connecting with people, whether it is her sales force or a large audience at a product launch. Her posts reveal a focus on sharing stories and creating enriching experiences to build rapport and showcase her companys products.

She recently presented a major new product on a large stage for the first time, successfully connecting with the audience through vulnerability.

Personality Overview

Self-Disciplined

Perfectionist

Cost Conscious

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Personal Care Innovation
Her role is centered on transforming market needs and trends into innovative product concepts, with a recent focus on areas like hair care science.
Product Launch Strategy
She frequently plans and presents new product launches to the sales force and key distributors, often in unique venues like the National Museum of Perfume.
Audience Connection
Values connecting with her audience, whether it's the sales team or a large crowd, by sharing personal experiences and the stories behind the products.

Media Appearances

Jimena has no verified media appearances

Work History

1-2024
Jefa de Marca at Zermat Internacional
11-2023 - 1-2024
Auxiliar de Mercadotecnia at Zermat Internacional
11-2022 - 10-2023
Becario de mercadotecnia at Zermat Internacional
8-2021 - 1-2022
Becaria Relaciones Públicas at D&A Comunicación
9-2018 - 3-2020
Staff at Pingüins entretenimiento

Education

2019 - 2023
Licenciatura from Escuela Bancaria y Comercial

More Information

Social Presence :

Prographics :

Exp : 4 Location : México, Mexico Job Level : N/A Designation : Jefa de Marca at Zermat Internacional
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Insights For Selling To Jimena

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jimena is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Jimena

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Jimena move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Jimena take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Jimena

Personality Compatibility


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