Jina Amaro-Burns, MBA

Pioneer
DISC Type : sdi

Senior Vice President, Marketing at Landmark Credit Union

Greater Milwaukee, United States

Overview

Jina has no verified overview

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Jina has no verified topics they care about

Media Appearances

Jina has no verified media appearances

Work History

2-2022
Senior Vice President, Marketing at Landmark Credit Union
11-2019 - 2-2022
Director, Product Development Operations & Business Planner at Harley-Davidson Motor Company
8-2018 - 11-2019
Global Brand Marketing Channels, Director (PR, Social, Media, Entertainment, Digital, Attribution) at Harley-Davidson Motor Company
6-2010 - 8-2018
Global Brand & Content, Director / Manager at Harley-Davidson Motor Company
11-2003 - 10-2006
Account Director at Cramer-Krasselt

Education

Master of Business Administration (M.B.A.) from Cardinal Stritch University
Bachelor’s Degree from University of Wisconsin-Milwaukee

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Milwaukee, United States Job Level : Leadership Designation : Senior Vice President, Marketing at Landmark Credit Union
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Insights For Selling To Jina

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jina is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jina

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jina move?

  • They are generally fast movers and can take quick decisions
  • Can Jina take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jina

Personality Compatibility


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