JJ Xu

Questioner
DISC Type : c

Head of AI Enablement & Coordination at BNY

Pittsburgh, Pennsylvania, United States

Overview

JJ Xu leads AI Enablement & Coordination at BNY, focusing on the investment and wealth divisions. She is the founder and CEO of TalkMeUp, an AI-powered communication training company. Holding an MBA from Carnegie Mellons Tepper School of Business, she also serves her alma mater as an Adjunct Professor of entrepreneurship.

Outside of her deep involvement in AI and entrepreneurship, JJ possesses a passion for the arts, particularly classical music, and has an interest in philosophy, poetry, and space exploration through NASA. She is also a known enthusiast of German Shepherd Dogs (GSDs).

Unique fact: The idea for her AI startup, TalkMeUp, originated from a survey she conducted during her MBA that identified communication as the most valuable, yet least accessible, career skill.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

AI in Workforce
Her roles at BNY and as the founder of TalkMeUp center on leveraging AI for corporate training, communication, and overall workforce development and performance.
Entrepreneurial Education
As an adjunct professor and EIR at Carnegie Mellon, she is dedicated to mentoring aspiring entrepreneurs and shaping the next generation of business founders.
Communication Training
She founded TalkMeUp to make effective, scalable, and unbiased communication coaching accessible to everyone, believing it is a critical and often underserved skill in business.

Media Appearances

JJ has no verified media appearances

Work History

12-2025
Head of AI Enablement & Coordination at BNY
11-2024
Entrepreneur in Residence at Project Olympus CMU
8-2024
Adjunct Professor at Carnegie Mellon University
8-2024
Entrepreneur in Residence at Corporate Startup Lab, a CMU Swartz - Tepper Initiative
6-2018
Founder & CEO at TalkMeUp

Education

2016 - 2018
Master of Business Administration (MBA) from Carnegie Mellon University - Tepper School of Business
2009 - 2012
Master of Science - MS from Peking University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Pittsburgh, Pennsylvania, United States Job Level : Mid-senior Designation : Head of AI Enablement & Coordination at BNY
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Insights For Selling To JJ

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with JJ is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from JJ

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will JJ move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can JJ take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And JJ

Personality Compatibility


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