Jo-Anne Chidley

Judge
DISC Type : Dc

Founder at Reposit | Returnable Packaging Platform

Wishaw, Scotland, United Kingdom

Overview

Jo-Anne Chidley is a circular economy expert, chemist, and the founder of Beauty Kitchen and Reposit. She is a pioneer in sustainable beauty, creating the UKs highest-scoring B Corp in the industry by implementing innovative Cradle to Cradle design principles. People who have worked with her often describe her as having a clear vision, being passionate, and creative.

Her mission is to change the face of the beauty industry by making sustainable and natural products accessible to all. This passion for a circular economy drives her work, focusing on eliminating packaging waste and building sustainable habits through her companies return and refill programs.

Unique fact: Jo-Anne is also a herbal botanist, applying her scientific and natural expertise to create effective beauty formulations.

Personality Overview

Objective Thinker

Quality Focused

Demanding

They are very proud of what they do.  More than the product, they care about the effectiveness of the product. They respond well to strong and respectful communication.

Topics They Care About

Circular Economy
Her entire professional focus is on building a circular economy, from creating closed-loop packaging systems with Reposit to advocating for Cradle to Cradle design principles.
Sustainable Beauty
She founded Beauty Kitchen with the mission to create the most effective, natural, and sustainable beauty products in the world, proving that sustainability and quality can coexist.
B Corp Movement
She proudly leads Beauty Kitchen as the UK beauty industry's highest-scoring B Corp and is the co-chair of the B Corp Beauty Coalition, promoting collective action.

Media Appearances

Jo-Anne has no verified media appearances

Work History

3-2018
Founder at Reposit | Returnable Packaging Platform
4-2014
Founder - Pioneering circular beauty at Beauty Kitchen UK Ltd
7-2012 - 8-2014
Nestle & Microsoft Retail Academy Lead at McCurrach
4-2008 - 6-2012
People Development Controller at McCurrach
1-2006 - 4-2008
People Development & Support Controller at McCurrach

Education

2009 - 2012
Human Resources from CIPD
1991 - 1995
BSc from University of Strathclyde

More Information

Social Presence :

Prographics :

Exp : 21 Location : Wishaw, Scotland, United Kingdom Job Level : Leadership Designation : Founder at Reposit | Returnable Packaging Platform
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Insights For Selling To Jo-Anne

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jo-Anne is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jo-Anne

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Jo-Anne move?

  • They can take decisions very fast if you manage to convince them.
  • Can Jo-Anne take some risk or not?

  • The risks don’t matter much to them.

You And Jo-Anne

Personality Compatibility


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