Jo Broomfield

Initiator
DISC Type : Di

Senior Digital Experience Manager at Pearson

Greater London, England, United Kingdom

Overview

Jo Broomfield is a Senior Digital Experience Manager at Pearson, focusing on building digital experiences for language learning customers. With over a decade in communications, she has deep expertise in employee engagement and technology communications. Colleagues describe her as creative, a great team player, and having a remarkable eye for detail.

Outside of her professional life, Jo is dedicated to personal growth and cultural understanding. She has a passion for mastering new languages and has been consistently working on improving her Japanese skills as a personal goal since 2020, enjoying the insights it provides into a different culture.

She has maintained a New Years resolution to learn Japanese for over four years.

Personality Overview

Friendly Challenger

Risk-Accepting

Impact-Oriented

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Digital Customer Experience
Her current role and headline are focused on creating excellent digital customer experiences for Pearson's English Language Learning customers.
Employee Engagement
Specializes in devising strategies that inform, motivate, and inspire employees, which has been a cornerstone of her career for over a decade.
Technology Communications
Previously directed communications for Pearson's 4, 000-person technology organization, bridging the gap between the tech division and the wider company.

Media Appearances

Jo Broomfield - Senior Digital Experience Manager at Pearson. Featured in TheOrg

See Now

Work History

9-2023
Senior Digital Experience Manager at Pearson
8-2020 - 9-2023
Digital Experience Manager at Pearson PTE
5-2019 - 8-2020
Director, Strategic Communications & Operations - Technology & Operations and Legal at Pearson
1-2014 - 8-2020
Director of Employee Communications, Technology at Pearson
2-2012 - 12-2013
Communications Manager at Pearson

Education

2001 - 2004
English from Brunel University of London

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater London, England, United Kingdom Job Level : N/A Designation : Senior Digital Experience Manager at Pearson
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Insights For Selling To Jo

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jo is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jo

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jo move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Jo take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Jo

Personality Compatibility


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