Jo Colman

Observer
DISC Type : ci

Chief Mint Officer at Summerdown

Malshanger, England, United Kingdom

Overview

Jo Colman is the Chief Mint Officer at Summerdown, his familys B-Corp certified farm known for cultivating rare Black Mitcham peppermint. His prior experience includes flavour development and sales at Judes Ice Cream. He transitioned into the family business after a career in politics, where he worked in Westminster.

Jo is passionate about sustainable and regenerative growth, which is reflected in his leadership at Summerdown and his role as Chair Of The Board Of Trustees for BeMORE Charity. He often discusses the intersection of faith and business, family values, and his interest in poetry.

Interesting fact: Jos family, of the Colmans Mustard legacy, revived a peppermint variety, Black Mitcham, that was nearly extinct in the UK.

Personality Overview

Example Seeker

Assertive

Curious

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Regenerative Farming
He leads a family farm focused on sustainability, linking ecological health to brand growth. He has participated in panel discussions on creating sustainable food systems.
Purpose-Driven Business
As a leader at a B-Corp certified company and Chair of a charity, he is focused on community impact and creating a multi-generational business with strong values.
Brand Storytelling
He connects the farm's heritage, from reviving a rare peppermint to its family legacy, to create a compelling and authentic brand narrative for Summerdown.

Media Appearances

Jo has no verified media appearances

Work History

5-2017
Chief Mint Officer at Summerdown
1-2016 - 4-2017
Flavour Development at Jude's Ice Cream
5-2013 - 4-2017
Sales at Jude's Ice Cream
9-2010
Chair Of The Board Of Trustees at BeMORE Charity -Join Like-Minded People to Explore, Learn & Make a Difference in the World.

Education

Jo has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : Malshanger, England, United Kingdom Job Level : Leadership Designation : Chief Mint Officer at Summerdown
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Insights For Selling To Jo

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jo is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jo

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Jo move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Jo take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Jo

Personality Compatibility


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