Jo Ingram in

Jo Ingram

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Founder, Avel Advisory | Helping Teams Source, Win & Deliver Better Deals at AVEL ADVISORY
📍 Newquay, England, United Kingdom

Jo Ingram is the founder of AVEL ADVISORY, specializing in value-led B2B sales. With over 13 years of experience, including significant sales leadership roles at Zendesk, she helps teams improve win rates and consistency. She holds a first-class degree in Management with Sustainability from the University of Exeter and is described as clever, proactive, and solution-oriented.

Based on her professional interests in the UK Ministry of Defence and BAE Systems, Jo appears to follow developments within the UKs aerospace and defence sectors. She has also written about the industry-wide shift from remote to in-office work, showing an interest in modern work culture dynamics.

Unique fact: Jo is a vocal advocate for introverts in SaaS sales, highlighting their unique strengths and contributions.

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Experience
16 Years
Current Role
Founder, Avel Advisory | Helping Teams Source, Win & Deliver Better Deals
Job Level
Leadership
Location
Newquay, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jo cares about

Value-Driven Sales
Her advisory firm is founded on helping B2B teams source, shape, and convert opportunities by establishing value early in the sales process.
SaaS Sales Leadership
She frequently shares insights on coaching underperforming AEs, navigating the first 90 days as a new manager, and avoiding the over-engineering of sales processes.
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Career

Work history

1-2026
Founder, Avel Advisory | Helping Teams Source, Win & Deliver Better Deals
AVEL ADVISORY
7-2022 - 1-2026
Commercial Sales Manager - UKI
Zendesk
1-2022 - 7-2022
Corporate Sales Manager UK/I & DACH - New Business
Zendesk
9-2021 - 1-2022
Senior Commercial Account Executive
Zendesk
7-2019 - 9-2021
Commercial Account Executive
Zendesk
In the press

Media appearances

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Education
2011 - 2015
BA (Hons) Management with Sustainability Class 1
University of Exeter
2008 - 2010
Education details unavailable
Moorlands Sixth Form Centre
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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