Jo McLachlan

Go-getter
DISC Type : d

Director of Marketing at Butterfly Effects

Pompano Beach, Florida, United States

Overview

Jo has no verified overview

Personality Overview

Self-Confident

Direct & Candid

Vision Oriented

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Jo has no verified topics they care about

Media Appearances

Jo has no verified media appearances

Work History

12-2025
Director of Marketing at Butterfly Effects
5-2022 - 7-2025
Senior Marketing Director, Patient Retention at Sage Dental
8-2020 - 5-2022
Digital Marketing Manager at LasikPlus (LCA-Vision Inc.)
9-2019 - 8-2020
Digital Marketing Manager at Vision Group Holdings
10-2016 - 9-2019
Digital Marketing & Paid Search at Vision Group Holdings

Education

Jo has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : Pompano Beach, Florida, United States Job Level : Mid-senior Designation : Director of Marketing at Butterfly Effects
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Insights For Selling To Jo

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jo is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Jo

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Jo move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jo take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Jo

Personality Compatibility


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