Jo McLachlan in

Jo McLachlan

Go-getter · DISC type d
Director of Marketing at Butterfly Effects
📍 Pompano Beach, Florida, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
15 Years
Current Role
Director of Marketing
Job Level
Mid-senior
Location
Pompano Beach, Florida, United States
Personality Overview

How Jo shows up

Self-Confident
Direct & Candid
Vision Oriented

They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Priorities

Topics Jo cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

12-2025
Director of Marketing
Butterfly Effects
5-2022 - 7-2025
Senior Marketing Director, Patient Retention
Sage Dental
8-2020 - 5-2022
Digital Marketing Manager
LasikPlus (LCA-Vision Inc.)
9-2019 - 8-2020
Digital Marketing Manager
Vision Group Holdings
10-2016 - 9-2019
Digital Marketing & Paid Search
Vision Group Holdings
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education

Jo has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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