Jo Norris

Wildcard
DISC Type : sic

Co-Founder & CEO at Carbon Reform

Philadelphia, Pennsylvania, United States

Overview

Jo Norris is the Co-Founder and CEO of Carbon Reform, a climate tech startup. A materials engineer and climate scientist, she was named to Forbes 30 Under 30 for her work in creating technology to cut energy costs and improve indoor air quality. She holds a Masters from Columbia University and conducted PhD research at the University of Delaware.

Outside of her technical work, Jo is a lifelong artist and professional painter, viewing her creativity as a significant strength in problem-solving and innovation. She believes in integrating art and science to approach challenges from multiple perspectives, a philosophy she applies to her leadership at Carbon Reform.

Jo proudly leads Carbon Reform as a woman-led, LGBTQ-owned business, advocating for accessible climate and health technology.

Personality Overview

Friendly But Slow

ROI Driven

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Climate Technology
As CEO of Carbon Reform, she is developing modular carbon capture technology for commercial buildings to reduce CO2 and improve air quality.
Indoor Air Quality
Has co-authored articles on how HVAC systems can create healthier indoor spaces and views it as a critical component of building performance and sustainability.
Startup Entrepreneurship
Has raised over $9 million for Carbon Reform and participates in pitch competitions and discussions on startup growth and strategy.

Media Appearances

Jo has no verified media appearances

Work History

2-2020
Co-Founder & CEO at Carbon Reform
9-2020 - 9-2021
DENIN Environmental Fellow at Delaware Environmental Institute
8-2018 - 9-2021
PhD Research Assistant at University of Delaware
5-2018 - 11-2018
R&D Project Manager at Prosper Technologies, LLC
8-2016 - 5-2018
Research Assistant at Columbia University in the City of New York

Education

1-2018 - 8-2021
PhD research and coursework from University of Delaware
2016 - 2017
Master of Arts (M.A.) from Columbia University Graduate School of Arts and Sciences

More Information

Social Presence :

Prographics :

Exp : 5 Location : Philadelphia, Pennsylvania, United States Job Level : Leadership Designation : Co-Founder & CEO at Carbon Reform
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Insights For Selling To Jo

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jo is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jo

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Jo move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Jo take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jo

Personality Compatibility


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