João Barros

Editor
DISC Type : CS

Proprietário at Sanax Produtos Médicos

São Paulo, São Paulo, Brazil

Overview

João Barros is a multi-faceted business leader, serving as the Financial Director for Cristiano Barros Advogados while also owning Sanax Produtos Médicos and Promed. He combines financial acumen with a background in International Relations from FACAMP and an MBA from USP/Esalq, demonstrating expertise across the legal, healthcare, and business management sectors.

Based on his writings, João has a profound interest in international affairs, macroeconomics, and geopolitics. He frequently analyzes foreign policy, particularly US-Brazil relations, and its direct impact on the Brazilian economy, showing a passion for understanding global dynamics and their local consequences.

He holds senior leadership roles in two distinct and highly regulated fields: law and medical products.

Personality Overview

Objective Thinker

Fact-Driven

Slow Buyer

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are always well-planned and adopt a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

US-Brazil Relations
He has analyzed the diplomatic conversations between Presidents Lula and Trump, viewing them as a pragmatic necessity for both nations and a success for Brazilian diplomacy.
International Trade
He is concerned about the impact of US tariffs on Brazilian products, seeing it as a threat but also a potential stimulus for local production.
Foreign Business in Brazil
Highlights the critical strategic importance of appointing a Legal Representative for any foreign company planning to operate successfully within Brazil.

Media Appearances

João has no verified media appearances

Work History

5-2025
Proprietário at Sanax Produtos Médicos
10-2024
Diretor financeiro at Cristiano Barros Advogados
10-2014
Sócio proprietário at PROMED
1-2014
Diretor Executivo e Consultor at João Barros Gestão Estratégica de Negócios
8-2009 - 10-2011
Consultor de gestão estratégica at Engimplan a Materialise Company

Education

1-2017 - 10-2019
Especialista from MBA USP/Esalq
1-2004 - 12-2007
Bacharelado em Relações Internacionais from FACAMP - Faculdades de Campinas

More Information

Social Presence :

Prographics :

Exp : 14 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Proprietário at Sanax Produtos Médicos
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Insights For Selling To João

During A Call Or A Meeting

DO's

  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid emotional and informal language, stay objective and to the point instead
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with João is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from João

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will João move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can João take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And João

Personality Compatibility


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