Tuba E. in

Tuba E.

Inquirer · DISC type dc
VP of Strategy & Analytics at FreshDirect
📍 New York, New York, United States

Professional overview with role context, leadership scope, domain focus, and career trajectory insights for personalized outreach and discovery.

Behavioral and communication patterns including decision style, collaboration cues, motivation drivers, and how this person prefers to be approached.

Business priorities, relationship-building signals, and practical recommendations to improve conversion quality and first-touch engagement.

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Experience
16 Years
Current Role
VP of Strategy & Analytics
Job Level
Senior
Location
New York, New York, United States
Personality Overview

How Tuba shows up

Judgemental
Hard To Convince
Demanding

They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Priorities

Topics Tuba cares about

Strategic Priorities
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Career

Work history

10-2024
VP of Strategy & Analytics
FreshDirect
9-2022
Member Board of Directors
RebelBase
6-2022 - 12-2024
Accelerator Cohort 9 Member
Get Sh!t Done
2-2021 - 10-2024
Co-founder & COO
RebelBase
11-2020
UBS Fellow
The Fourth Effect
In the press

Media appearances

Media appearances and press coverage
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Education
2014 - 2015
Master of Science (MSc)
Baruch College
2009 - 2011
Master of Science (MSc)
Polytechnic Institute of New York University
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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