João Bezerra Leite

Inquirer
DISC Type : cd

Board of Advisors at DrumWave

São Paulo, São Paulo, Brazil

Overview

João Bezerra Leite is a board member and investor with over 35 years of leadership in Brazils banking and technology sectors, primarily at Itau Unibanco. He holds an electronic engineering degree and has completed executive programs at institutions like Columbia Business School, Wharton, and Singularity University, focusing on fintech and SaaS growth.

Describing himself as a "professional learner, " João is passionate about global innovation, having studied entrepreneurship and technology in Silicon Valley, Israel, Estonia, and China. He actively mentors fintech startups and advocates for diversity and inclusion, aiming to connect technology with strategic business outcomes for impactful results.

After a 36-year career at a major bank, he pivoted to travel the world to study global innovation and entrepreneurship before becoming a fintech investor.

Personality Overview

Hard To Convince

ROI Conscious

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Fintech Modernization
After 36 years at Itau, he focuses on mentoring fintechs and modernizing banking systems, believing large banks should partner with agile fintechs through API marketplaces.
Future of AI
Serves on the board of an AI company and recently studied at Alibaba in China, believing the future belongs to those who know how to apply AI effectively.
Data Value
As a board advisor for DrumWave, "The Data Value Company, " he is focused on helping individuals and companies regain control and unlock the value of their data.

Media Appearances

João has no verified media appearances

Work History

6-2020
Board of Advisors at DrumWave
12-2024
Board of Advisors at Jabuti AGI
4-2019
Board of Advisors at Surf
8-2022
Board of Advisors at TQI
2-2024
Independent Board Member and Audit Committee Chair at nuvini

Education

2023 - 2025
Alibaba Global Iniatives Netpreneur Program from Alibaba Business School
2019 - 2019
Executive Program from Singularity University

More Information

Social Presence :

Prographics :

Exp : N/A Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Board of Advisors at DrumWave
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Insights For Selling To João

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with João is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from João

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will João move?

  • Their decision making speed is somewhere in the middle.
  • Can João take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And João

Personality Compatibility


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