João Guilherme Pires Martins

Questioner
DISC Type : c

CEO at Grão de Ouro Máquinas | New Holland

Palmas, Tocantins, Brazil

Overview

João has no verified overview

Personality Overview

Systematic

Price-Sensitive

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

João has no verified topics they care about

Media Appearances

João has no verified media appearances

Work History

7-2025
CEO at Grão de Ouro Máquinas | New Holland
7-2013 - 7-2025
Diretor executivo at TRATOR SOLUÇÕES AGRÍCOLAS concessionária CASE IH
4-2009 - 6-2013
Diretor Agrícola at Agrozurita
4-2003 - 1-2009
Diretor geral at Octavio Café
1-2000 - 4-2003
Gerente Agrícola at Daterra Atividades Rurais Ltda

Education

2001 - 2003
Pós Graduação Gestão Empresarial from FGV - Fundação Getulio Vargas
1996 - 2000
Agronomia from Universidade Estadual Paulista Júlio de Mesquita Filho

More Information

Social Presence :

Prographics :

Exp : 25 Location : Palmas, Tocantins, Brazil Job Level : Leadership Designation : CEO at Grão de Ouro Máquinas | New Holland
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Insights For Selling To João Guilherme

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with João Guilherme is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from João Guilherme

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will João Guilherme move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can João Guilherme take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And João Guilherme

Personality Compatibility


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