João Marcelo Villadangos

Evaluator
DISC Type : DSC

Business Unit Head (3 Corações) at Grupo 3corações

São Paulo, São Paulo, Brazil

Overview

João Marcelo is a Commercial Director with over 20 years of experience in strategic sales and P&L management at major FMCG companies like Nestlé and Grupo 3corações. An alumnus of Ohio University and FGV, colleagues consistently describe him as a strategic, inspiring, and balanced leader with deep expertise in omnichannel retail.

He is passionate about team development and building a culture of trust and empowerment. João takes pride in representing his colleagues and fostering an environment where people can apply their knowledge and experience to achieve consistent results, celebrating team wins and brand recognition publicly.

He spearheaded the successful launch of a Star Wars-themed product line through a partnership between his brand TRES and Disney.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Omnichannel Strategy
He was responsible for deploying the omnichannel vision at Nestlé, creating joint value plans for major customers across online, supermarket, and wholesale channels.
Strategic Partnerships
He proudly shared the launch of a TRES and Disney collaboration for a Star Wars product line, showing a passion for innovative brand partnerships.
Empathetic Leadership
Multiple recommendations praise his balanced, calm, and inspiring leadership style, which focuses on building trust and empowering his teams to contribute to decisions.

Media Appearances

João has no verified media appearances

Work History

6-2022
Business Unit Head (3 Corações) at Grupo 3corações
12-2021 - 6-2022
Trade Marketing Omnichannel at Nestlé
9-2019 - 12-2021
Head of Sales and Trade Marketing at Nestlé Nespresso SA
10-2015 - 8-2019
National Sales Manager at Nestlé Nespresso SA
7-2009 - 10-2015
Sales Manager at Groupe SEB

Education

2007 - 2008
MBA in Marketing from FGV - Fundação Getulio Vargas
2006 - 2006
MBA International Executive from Ohio University

More Information

Social Presence :

Prographics :

Exp : 24 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Business Unit Head (3 Corações) at Grupo 3corações
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Insights For Selling To João Marcelo

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with João Marcelo is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from João Marcelo

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will João Marcelo move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can João Marcelo take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And João Marcelo

Personality Compatibility


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