João Marcelo Villadangos in

João Marcelo Villadangos

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Business Unit Head (3 Corações) at Grupo 3corações
📍 São Paulo, São Paulo, Brazil

João Marcelo is a Commercial Director with over 20 years of experience in strategic sales and P&L management at major FMCG companies like Nestlé and Grupo 3corações. An alumnus of Ohio University and FGV, colleagues consistently describe him as a strategic, inspiring, and balanced leader with deep expertise in omnichannel retail.

He is passionate about team development and building a culture of trust and empowerment. João takes pride in representing his colleagues and fostering an environment where people can apply their knowledge and experience to achieve consistent results, celebrating team wins and brand recognition publicly.

He spearheaded the successful launch of a Star Wars-themed product line through a partnership between his brand TRES and Disney.

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Experience
24 Years
Current Role
Business Unit Head (3 Corações)
Location
São Paulo, São Paulo, Brazil
Personality Overview

How João shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics João cares about

Omnichannel Strategy
He was responsible for deploying the omnichannel vision at Nestlé, creating joint value plans for major customers across online, supermarket, and wholesale channels.
Strategic Partnerships
He proudly shared the launch of a TRES and Disney collaboration for a Star Wars product line, showing a passion for innovative brand partnerships.
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Career

Work history

6-2022
Business Unit Head (3 Corações)
Grupo 3corações
12-2021 - 6-2022
Trade Marketing Omnichannel
Nestlé
9-2019 - 12-2021
Head of Sales and Trade Marketing
Nestlé Nespresso SA
10-2015 - 8-2019
National Sales Manager
Nestlé Nespresso SA
7-2009 - 10-2015
Sales Manager
Groupe SEB
In the press

Media appearances

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Education
2007 - 2008
MBA in Marketing
FGV - Fundação Getulio Vargas
2006 - 2006
MBA International Executive
Ohio University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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