Jo Sutton

Evaluator
DISC Type : Sdc

Marketing Campaigns Manager at NFU Mutual

United Kingdom

Overview

Jo is a Marketing Campaigns Manager at NFU Mutual with a background that includes a BSc in Food Manufacturing from the University of Lincoln. Colleagues describe her as motivated, creative, energetic, and bright, with previous campaign management roles at companies like npower and Berendsen.

Outside of work, Jo is a dedicated runner and fundraiser. She recently trained for and completed the London Marathon, raising money and awareness for the Hearing Dogs for Deaf People charity, and shared her progress throughout the journey.

She has a unique educational background for a marketer, holding a degree in Food Manufacturing, Quality Assurance and Technical Management.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Marketing Campaigns
Her entire career progression, from npower and Berendsen to her current senior role at NFU Mutual, is focused on creating and managing marketing campaigns.
Charity Fundraising
Actively fundraises for charities like Hearing Dogs for Deaf People by participating in major endurance events such as the London Marathon.
Marathon Running
A dedicated long-distance runner who has publicly shared her training journey and successfully completed the London Marathon, demonstrating significant personal commitment.

Media Appearances

Jo has no verified media appearances

Work History

4-2022
Marketing Campaigns Manager at NFU Mutual
4-2018 - 4-2022
Marketing Campaigns Consultant at NFU Mutual
12-2017 - 4-2018
Marketing Project Manager at Berendsen
6-2015 - 12-2017
Campaign Manager at npower
12-2014 - 6-2015
Audit Team Leader at KANES FOODS LIMITED

Education

2008 - 2012
BSc Food Manufacturing (Quality Assurance and Technical Management) from University of Lincoln
2003 - 2006
BA (Hons) from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Middle Designation : Marketing Campaigns Manager at NFU Mutual
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Insights For Selling To Jo

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jo is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jo

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jo move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jo take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jo

Personality Compatibility


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