Jo Watt in

Jo Watt

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Marketing Director at Electimuss London
📍 Greater Glasgow Area, United Kingdom

Jo Watt is a marketing director with 20 years of experience creating insight-led strategies for brand and shopper marketing. A graduate of the University of Strathclyde, she is described by colleagues as innovative, driven, and tenacious, with a passion for building brands that drive growth.

Outside of her core marketing roles, Jos recent activities involve significant international engagement. She frequently travels for business, attending industry events and hosting launches in European cities like Berlin, Dresden, and Cannes, blending her professional responsibilities with international travel experiences.

She recently worked on a 10th-anniversary limited edition fragrance designed to enter the "beast mode" conversation.

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Experience
10 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
Greater Glasgow Area, United Kingdom
Personality Overview

How Jo shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jo cares about

Niche Fragrance Marketing
Her recent work involves launching luxury and limited edition fragrances for Electimuss London, including collaborations with renowned perfumers.
Insight-led Strategy
She consistently emphasizes using consumer and shopper insights to develop creative marketing campaigns that build long-term brand relationships.
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Career

Work history

12-2024
Marketing Director
Electimuss London
10-2021 - 12-2024
Marketing Manager
FFOR
2-2020 - 10-2021
Business Development & Marketing Manager
Robert Mackie of Scotland
1-2018 - 6-2018
Shopper Marketing Manager - Active: Strategic Customers - JD Group & Sports Direct
Pentland Brands
5-2014 - 12-2017
Trade Marketing Manager
Canterbury
In the press

Media appearances

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Education
1998 - 2002
BA in Business
University of Strathclyde
2000 - 2001
Bachelor of Arts
University of Calgary
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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