Jo Watt

Captain
DISC Type : DS

Marketing Director at Electimuss London

Greater Glasgow Area, United Kingdom

Overview

Jo Watt is a marketing director with 20 years of experience creating insight-led strategies for brand and shopper marketing. A graduate of the University of Strathclyde, she is described by colleagues as innovative, driven, and tenacious, with a passion for building brands that drive growth.

Outside of her core marketing roles, Jos recent activities involve significant international engagement. She frequently travels for business, attending industry events and hosting launches in European cities like Berlin, Dresden, and Cannes, blending her professional responsibilities with international travel experiences.

She recently worked on a 10th-anniversary limited edition fragrance designed to enter the "beast mode" conversation.

Personality Overview

Output-Driven

Long-Term Thinker

Dynamic But Sincere

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Niche Fragrance Marketing
Her recent work involves launching luxury and limited edition fragrances for Electimuss London, including collaborations with renowned perfumers.
Insight-led Strategy
She consistently emphasizes using consumer and shopper insights to develop creative marketing campaigns that build long-term brand relationships.
Shopper Marketing
Her experience includes developing shopper marketing strategies for major strategic accounts like JD Sports Group and Sports Direct while at Pentland Brands.

Media Appearances

Jo has no verified media appearances

Work History

12-2024
Marketing Director at Electimuss London
10-2021 - 12-2024
Marketing Manager at FFOR
2-2020 - 10-2021
Business Development & Marketing Manager at Robert Mackie of Scotland
1-2018 - 6-2018
Shopper Marketing Manager - Active: Strategic Customers - JD Group & Sports Direct at Pentland Brands
5-2014 - 12-2017
Trade Marketing Manager at Canterbury

Education

1998 - 2002
BA in Business from University of Strathclyde
2000 - 2001
Bachelor of Arts from University of Calgary

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Glasgow Area, United Kingdom Job Level : Mid-senior Designation : Marketing Director at Electimuss London
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Insights For Selling To Jo

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jo is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jo

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jo move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jo take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jo

Personality Compatibility


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