Steven Cohen

Pioneer
DISC Type : Dsi

Podcast Host/Radio Show Partner at Turfs Up Radio

Henrico, Virginia, United States

Overview

Steven Cohen is the Principal Business Consultant and Chief Innovation Officer at GreenMark Consulting Group, where he specializes in scaling landscape and snow companies using culture, systems, and AI. An alumnus of SUNY College of Environmental Science and Forestry, colleagues describe him as an inspiring leader, visionary, and excellent mentor.

He is deeply involved in his industry as a Partner, Chairman, and host at Turfs Up Radio, a prominent media outlet for landscape professionals. Steven also dedicates time to community improvement by serving as a Board Member for the non-profit organization Project EverGreen.

Unique fact: Steven is a key partner and on-air personality for a 24-hour live radio station and podcast network dedicated to the landscape industry.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Scaling Small Businesses
His consulting firm, GreenMark Consulting Group, specializes in helping landscape and snow companies grow their annual revenue from $350K to over $5M.
Leadership & Culture
He is a Certified CultureWise Consultant and his professional headline emphasizes "Building Legacy-Driven Leadership" and scaling companies through an improved culture.
AI in Landscaping
His current professional focus, as stated in his headline, includes leveraging AI to help landscape and snow companies scale their operations.

Media Appearances

Steven has no verified media appearances

Work History

9-2025
Podcast Host/Radio Show Partner at Turfs Up Radio
9-2024
Board Member at Project EverGreen
9-2006
Principal Business Consultant/Chief Innovation Officer at GreenMark Consulting Group- Landscape-Snow Industry Consultants
11-2015 - 2-2025
Managing Member at PrimeSites Landscape Group Holdings, LLC.
6-2020 - 1-2024
Certified CultureWise Consultant at CultureWise

Education

1980 - 1984
Nursery Management from State University of New York College of Environmental Science and Forestry
1975 - 1980
diploma from Blind Brook High School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Henrico, Virginia, United States Job Level : Mid-senior Designation : Podcast Host/Radio Show Partner at Turfs Up Radio
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Insights For Selling To Steven

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steven is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Steven

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Steven move?

  • They are generally fast movers and can take quick decisions
  • Can Steven take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Steven

Personality Compatibility


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