Jo Young in

Jo Young

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Managing Director at UniFida
📍 United Kingdom

Jo Young is the Managing Director at UniFida, specializing in data-driven marketing optimization and sustainability. With over 25 years of experience, she empowers organizations to understand customers and optimize returns from omnichannel campaigns. She holds an MA from the University of Oxford and is a Fellow Chartered Marketer (FCIM).

Jo is passionate about addressing the environmental impact of the marketing industry. She actively discusses how data-driven optimization can be a powerful tool for reducing carbon emissions, not just for improving financial returns.

Unique fact: Jo highlights that the global advertising industrys carbon emissions rival those of the aviation industry.

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Experience
31 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Jo cares about

Sustainable Marketing
Advocates for optimizing marketing to cut the industry's carbon emissions, which she notes rival those of the aviation industry.
Marketing Measurement
Focuses on the widespread issue of distrust in marketing metrics, emphasizing that confidence in measurement is declining or stagnant for many.
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Career

Work history

2-2022
Managing Director
UniFida
11-2011 - 2-2022
Director of Innovation
R-cubed
3-2010 - 12-2011
Head of Insight
NewDay
1-2000 - 3-2010
Managing Partner
Indicia
2000 - 2007
Director - Client Services
Indicia
In the press

Media appearances

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Education
MA
University of Oxford
Diploma in Professional Marketing
CIM | The Chartered Institute of Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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