Jo Young

Examiner
DISC Type : sc

Managing Director at UniFida

United Kingdom

Overview

Jo Young is the Managing Director at UniFida, specializing in data-driven marketing optimization and sustainability. With over 25 years of experience, she empowers organizations to understand customers and optimize returns from omnichannel campaigns. She holds an MA from the University of Oxford and is a Fellow Chartered Marketer (FCIM).

Jo is passionate about addressing the environmental impact of the marketing industry. She actively discusses how data-driven optimization can be a powerful tool for reducing carbon emissions, not just for improving financial returns.

Unique fact: Jo highlights that the global advertising industrys carbon emissions rival those of the aviation industry.

Personality Overview

Status Quo Seeker

Late Adopter

Tough To Convince

They are thorough and always follow a systematic approach.  They do not like taking risks at all and go for proven options in the end. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Sustainable Marketing
Advocates for optimizing marketing to cut the industry's carbon emissions, which she notes rival those of the aviation industry.
Marketing Measurement
Focuses on the widespread issue of distrust in marketing metrics, emphasizing that confidence in measurement is declining or stagnant for many.
Data-Driven Strategy
Her work centers on using data science and customer insights to help companies personalize experiences and maximize returns on their marketing investments.

Media Appearances

Jo has no verified media appearances

Work History

2-2022
Managing Director at UniFida
11-2011 - 2-2022
Director of Innovation at R-cubed
3-2010 - 12-2011
Head of Insight at NewDay
1-2000 - 3-2010
Managing Partner at Indicia
2000 - 2007
Director - Client Services at Indicia

Education

MA from University of Oxford
Diploma in Professional Marketing from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 31 Location : United Kingdom Job Level : Mid-senior Designation : Managing Director at UniFida
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Insights For Selling To Jo

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jo is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Jo

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Jo move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Jo take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Jo

Personality Compatibility


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