Joachim De Looij in

Joachim De Looij

Observer · DISC type ci
Member Saxion Advisory Board at Hogeschool Saxion
📍 Netherlands

Joachim de Looij is the CEO of The Usual, a hotel chain pioneering sustainable and conscious travel. With a background launching innovative concepts like BUNK Hotels and an MBA from ESSEC Business School, he is focused on reshaping hospitality to have a positive impact on people and the planet, with recent expansions in Brussels and Rotterdam.

Read the full overview →
Experience
16 Years
Current Role
Member Saxion Advisory Board
Job Level
Leadership
Location
Netherlands
Personality Overview

How Joachim shows up

Example Seeker
Value Driven
Assertive

They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Joachim cares about

Sustainable Hospitality
As CEO of The Usual, his core mission is proving that sustainable travel can be achieved without compromising on guest experience, aiming to make it the industry standard.
Conscious Travel
He is leading The Usual to establish a new benchmark for conscious travel, focusing on integrating sustainability practices with affordable comfort for all travelers.
+5 more topics Login to view topics
Career

Work history

11-2022
Member Saxion Advisory Board
Hogeschool Saxion
5-2022
Chief Executive Officer
The Usual
9-2016 - 5-2022
Managing Director / Algemeen Directeur
BUNK Hotels
11-2014 - 3-2016
Opening General Manager, INK Hotel Amsterdam & PRESSROOM amsterdam (restaurant and cocktailbar)
Accor
6-2012 - 11-2014
(interim) General Manager, MGallery The Convent Hotel
Accor
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2013 - 2014
Master of Business Administration (MBA) / IHMP Accor
ESSEC Business School
2007 - 2008
Master
London Metropolitan University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

More profiles

Discover additional public profiles from our index.

Edwin de Klein
Edwin de Klein
Senior Operations Marketeer
Brothers Horeca Groep
 Jurgen Schouten
Jurgen Schouten
Head of Sales
Katanox
 Jesse Hermans
Jesse Hermans
Salesmanager
SIDES Benelux
 Fabienne Klandermans
Fabienne Klandermans
Manager Field Sales Retail
Coca-Cola Europacific Partners
Unlock the full playbookSee exactly how to sell to Joachim. Free, 10 seconds.