Joachim De Looij
Login to view DISC.Member Saxion Advisory Board at Hogeschool Saxion
📍 Netherlands
Joachim de Looij is the CEO of The Usual, a hotel chain pioneering sustainable and conscious travel. With a background launching innovative concepts like BUNK Hotels and an MBA from ESSEC Business School, he is focused on reshaping hospitality to have a positive impact on people and the planet, with recent expansions in Brussels and Rotterdam.
Read the full overview →Experience
16 Years
Current Role
Member Saxion Advisory Board
Job Level
Leadership
Location
Netherlands
Personality Overview
How Joachim shows up
Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Priorities
Topics Joachim cares about
Sustainable Hospitality
As CEO of The Usual, his core mission is proving that sustainable travel can be achieved without compromising on guest experience, aiming to make it the industry standard.
Conscious Travel
He is leading The Usual to establish a new benchmark for conscious travel, focusing on integrating sustainability practices with affordable comfort for all travelers.
Career
Work history
11-2022
Member Saxion Advisory Board
Hogeschool Saxion
5-2022
Chief Executive Officer
The Usual
9-2016 - 5-2022
Managing Director / Algemeen Directeur
BUNK Hotels
11-2014 - 3-2016
Opening General Manager, INK Hotel Amsterdam & PRESSROOM amsterdam (restaurant and cocktailbar)
Accor
6-2012 - 11-2014
(interim) General Manager, MGallery The Convent Hotel
Accor
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Education
2013 - 2014
Master of Business Administration (MBA) / IHMP Accor
ESSEC Business School
2007 - 2008
Master
London Metropolitan University
Social presence
Behavioral profile
DISC profile (public)
DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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