Joachim De Looij

Observer
DISC Type : ci

Member Saxion Advisory Board at Hogeschool Saxion

Netherlands

Overview

Joachim de Looij is the CEO of The Usual, a hotel chain pioneering sustainable and conscious travel. With a background launching innovative concepts like BUNK Hotels and an MBA from ESSEC Business School, he is focused on reshaping hospitality to have a positive impact on people and the planet, with recent expansions in Brussels and Rotterdam.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Sustainable Hospitality
As CEO of The Usual, his core mission is proving that sustainable travel can be achieved without compromising on guest experience, aiming to make it the industry standard.
Conscious Travel
He is leading The Usual to establish a new benchmark for conscious travel, focusing on integrating sustainability practices with affordable comfort for all travelers.
Community Building
A recurring theme in his work, from transforming churches into community hubs with BUNK Hotels to fostering social cohesion between guests and locals at The Usual.

Media Appearances

Joachim has no verified media appearances

Work History

11-2022
Member Saxion Advisory Board at Hogeschool Saxion
5-2022
Chief Executive Officer at The Usual
9-2016 - 5-2022
Managing Director / Algemeen Directeur at BUNK Hotels
11-2014 - 3-2016
Opening General Manager, INK Hotel Amsterdam & PRESSROOM amsterdam (restaurant and cocktailbar) at Accor
6-2012 - 11-2014
(interim) General Manager, MGallery The Convent Hotel at Accor

Education

2013 - 2014
Master of Business Administration (MBA) / IHMP Accor from ESSEC Business School
2007 - 2008
Master from London Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Netherlands Job Level : Leadership Designation : Member Saxion Advisory Board at Hogeschool Saxion
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Insights For Selling To Joachim

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joachim is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Joachim

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Joachim move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Joachim take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Joachim

Personality Compatibility


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