Joana Araujo
Login to view DISC.Joana is a global marketing and commercial executive at Abbott, serving as the Acting BU CMO for Transfusion Medicine. She specializes in building brand credibility and demand in regulated healthcare, uniting upstream strategy with go-to-market activation. She holds an Executive MBA from IESE and completed the CMO program at Kellogg.
She is deeply curious about people, cultures, and how different generations build their sense of self and connect with brands. This curiosity extends to her academic interests, having authored a publication on organizational communication and its social impact in a consumer-driven society.
She led the creation of the "We Give Blood Drive, " a first-of-its-kind campaign with the Big Ten Conference that inspired over 20, 000 blood donations.
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