Karoline Locatelli Kreili

Commander
DISC Type : D

Senior Director of Ads & Retail at Rappi

São Paulo, São Paulo, Brazil

Overview

Karoline has no verified overview

Personality Overview

Very Quick

Strong-Willed

Impact-Driven

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

Karoline has no verified topics they care about

Media Appearances

Karoline has no verified media appearances

Work History

8-2025
Senior Director of Ads & Retail at Rappi
8-2024 - 7-2025
Senior Director of Ads, Monetization & Partnerships LATAM at Rappi
8-2022 - 8-2024
Senior Director of Ads, Partnerships & Monetization at Rappi
1-2023
Board Member at MMA LATAM
1-2022 - 8-2022
Commercial Senior Director & Ecommerce Fabric and Home Care LATAM at Procter & Gamble

Education

1-2021 - 1-2023
Master of Business Administration - MBA from Insper Instituto de Ensino e Pesquisa
2009 - 2012
Bacharel em Relações Internacionais from Faculdade Rio Branco

More Information

Social Presence :

Prographics :

Exp : 10 Location : São Paulo, São Paulo, Brazil Job Level : Senior Designation : Senior Director of Ads & Retail at Rappi
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Insights For Selling To Karoline

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karoline is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Karoline

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Karoline move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Karoline take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Karoline

Personality Compatibility


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