Joanie Keen

Enigma
DISC Type : cid

Operations and Sales Director at Sugartown Smoked Specialties, Inc.

West Chester, Pennsylvania, United States

Overview

Joanie is a multidisciplinary leader with over 20 years of experience in creative operations and artisan food production. As Operations and Sales Director at Sugartown Smoked Specialties, she leverages her background from the University of Pennsylvania to build systems that elevate customer experiences.

She has a deep appreciation for food, art, land, and the connection between people and place. Her interests are diverse, ranging from nonprofit program design to experiential event management, reflecting a passion for creating meaningful connections and aesthetic experiences in all of her work.

Joanie is also a certified therapeutic horseback instructor.

Personality Overview

Friendly Yet Blunt

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Artisan Food Production
Leads daily operations at a boutique smokehouse, managing production flow, vendor relationships, and curating seasonal offerings for chefs and retailers.
Creative Operations
Specializes in building efficient, behind-the-scenes systems that directly enhance and elevate the front-facing customer and visitor experience.
Therapeutic Horsemanship
Holds a certification as a therapeutic horseback instructor, indicating a personal interest in unique forms of therapy and connection.

Media Appearances

Joanie has no verified media appearances

Work History

9-2023
Operations and Sales Director at Sugartown Smoked Specialties, Inc.
3-2011 - 11-2022
Senior Controls Analyst and PCI Compliance Specialist at InstaMed Communications a J.P. Morgan Chase company
3-2009 - 1-2010
Warehouse Manager at Perfect Setting Catering
1-2006 - 3-2009
Fulfillment and Operations at Olive Juice Kids
1996 - 2005
Certified Therapuetic Horseback Instructor at Certified Therapuetic Horseback Instructor

Education

1988 - 1990
Literature and Psychology from University of Pennsylvania
1985 - 1986
Theater from Circle in the Square

More Information

Social Presence :

Prographics :

Exp : 28 Location : West Chester, Pennsylvania, United States Job Level : Mid-senior Designation : Operations and Sales Director at Sugartown Smoked Specialties, Inc.
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Insights For Selling To Joanie

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanie is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Joanie

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Joanie move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Joanie take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Joanie

Personality Compatibility


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