JoAnn Yoshida

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DISC Type : cd

Director of Social Media at Zen Media

Washington DC-Baltimore Area, United States

Overview

JoAnn is the Director of Social at Zen Media, where she leads full-funnel B2B and B2C social media campaigns. With global experience across Japan, India, and the U. S. , she specializes in influencer marketing and organic amplification. Colleagues describe her as smart, creative, and extremely hard-working.

Personality Overview

Judgemental

Hard To Convince

Upfront

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Agile Social Strategy
She strongly advocates for removing lengthy approval processes in social media, believing that speed and responsiveness are essential to capitalize on fast-moving trends.
Conversational Marketing
Believes the most effective brand strategy on social media is to join conversations that are already happening, rather than simply pushing brand-centric messages.
Influencer Partnerships
Has deep, hands-on experience managing influencer programs, from sourcing and negotiations to execution and performance tracking for major campaigns.

Media Appearances

JoAnn Yoshida, Author at Zen Media. Featured in Zen Media Blog

See Now

Work History

5-2023
Director of Social Media at Zen Media
7-2019 - 5-2023
Social Media Marketing Executive at ZURU Edge
10-2013 - 12-2017
Events & Social Media Coordinator at Berlitz Japan
9-2009 - 5-2013
Digital Marketing Intern at Arcadia University

Education

2009 - 2013
Bachelor of Arts - BA from Arcadia University
2006 - 2009
High School Diploma from George School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Director of Social Media at Zen Media
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Insights For Selling To JoAnn

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with JoAnn is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from JoAnn

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will JoAnn move?

  • Their decision making speed is somewhere in the middle.
  • Can JoAnn take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And JoAnn

Personality Compatibility


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