JoAnn Yoshida in

JoAnn Yoshida

Inquirer · DISC type cd
Director of Social Media at Zen Media
📍 Washington DC-Baltimore Area, United States

JoAnn is the Director of Social at Zen Media, where she leads full-funnel B2B and B2C social media campaigns. With global experience across Japan, India, and the U. S. , she specializes in influencer marketing and organic amplification. Colleagues describe her as smart, creative, and extremely hard-working.

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Experience
14 Years
Current Role
Director of Social Media
Job Level
Mid-senior
Location
Washington DC-Baltimore Area, United States
Personality Overview

How JoAnn shows up

Judgemental
Hard To Convince
Upfront

They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Priorities

Topics JoAnn cares about

Agile Social Strategy
She strongly advocates for removing lengthy approval processes in social media, believing that speed and responsiveness are essential to capitalize on fast-moving trends.
Conversational Marketing
Believes the most effective brand strategy on social media is to join conversations that are already happening, rather than simply pushing brand-centric messages.
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Career

Work history

5-2023
Director of Social Media
Zen Media
7-2019 - 5-2023
Social Media Marketing Executive
ZURU Edge
10-2013 - 12-2017
Events & Social Media Coordinator
Berlitz Japan
9-2009 - 5-2013
Digital Marketing Intern
Arcadia University
In the press

Media appearances

JoAnn Yoshida, Author at Zen Media. Featured in Zen Media Blog
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Education
2009 - 2013
Bachelor of Arts - BA
Arcadia University
2006 - 2009
High School Diploma
George School
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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