Burak Öztürk

Critic
DISC Type : C

Lead GTM Engineer at Zen Media

Neu Ulm, Bavaria, Germany

Overview

Burak Öztürk is a Lead GTM Engineer at Zen Media, specializing in automating sales and marketing workflows. He excels at optimizing processes for data enrichment, lead routing, and personalization, impacting tools like HubSpot and Salesforce.

He has a strong background in content and product marketing, having scaled YouTube channels to over 480, 000 subscribers and managed content strategies.

He rapidly cuts lead qualification time, reducing it from 5+ hours to under 30 minutes.

Personality Overview

Precise

Information Seeker

Critic

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

GTM Automation
Burak focuses on building automated workflows for go-to-market teams, covering data enrichment, lead routing, and personalization, using tools like Bardeen and n8n.
AI Automation
He actively uses and advocates for AI tools like Claude Code to streamline GTM tasks, data analysis, and workflow planning.
Sales & Marketing Ops
He partners with RevOps, sales, and marketing teams to design and implement efficient, automated processes for improved performance.

Media Appearances

Burak has no verified media appearances

Work History

10-2025
Lead GTM Engineer at Zen Media
1-2025 - 10-2025
GTM Solutions Engineer at Bardeen
10-2022 - 1-2025
Product Marketer at Bardeen
5-2014 - 5-2023
Founder at Epi Web Teknolojileri

Education

4-2024 - 6-2024
Education details unavailable from Product Marketing Alliance
1-2017 - 7-2020
Master of Business Administration - MBA from Istanbul Bilgi University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Neu Ulm, Bavaria, Germany Job Level : Mid-senior Designation : Lead GTM Engineer at Zen Media
URL has been copied!

Insights For Selling To Burak

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Burak is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Burak

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Burak move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Burak take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Burak

Personality Compatibility


Other Zen Media Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.