Joanna Anthony

Pioneer
DISC Type : DSi

Co-Founder at The Client Impact Awards

London, England, United Kingdom

Overview

Joanna Anthony is a fractional operations advisor and client service coach with over 30 years of experience helping agencies achieve growth. She specializes in designing operationally lean structures and strong client relationships. Colleagues describe her as a brilliant leader, effective strategist, and tireless campaigner with a relationship-focused approach.

She co-founded The Client Impact Awards to celebrate client service professionals who drive growth and build long-term value.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Client Relationships
Believes relationship-building is a core growth engine for agencies and co-founded an award to celebrate client impact and partnership.
Agency Growth
Advises agency founders on turning ambition into achievable growth plans, covering proposition, marketing, new business, and talent.
Operational Design
Focuses on creating operationally lean and structurally sound environments that enable systems to perform and growth to become possible.

Media Appearances

Joanna has no verified media appearances

Work History

12-2025
Co-Founder at The Client Impact Awards
1-2025
Strategic Advisor at BLINK.
5-2024
Founder at Joanna Anthony
5-2022 - 10-2023
Business Director for Employee Engagement & Change team at Emperor
4-2019 - 5-2022
Business & Marketing Director at Bindy Street

Education

9-2024 - 2-2025
Level 2 from HSDC Havant & South Downs
2019 - 2019
Digital Marketing Course from Squared Online

More Information

Social Presence :

Prographics :

Exp : 32 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-Founder at The Client Impact Awards
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Joanna

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • They are generally fast movers and can take quick decisions
  • Can Joanna take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Joanna

Personality Compatibility


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