Joanna Arras in

Joanna Arras

Wildcard · DISC type ics
Board Member at Zylo
📍 Greater Chicago Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Current Role
Board Member
Location
Greater Chicago Area, United States
Personality Overview

How Joanna shows up

Requires Proof
ROI Driven
Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Joanna cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2026
Board Member
Zylo
7-2025
Board Member
Crayon
3-2020
Board Member
SourceDay
3-2019
Board Member
ChurnZero
6-2014
Partner - Technology & Services Venture Capital
Baird Capital
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2012 - 2014
Master of Business Administration (MBA)
The Wharton School
2003 - 2007
Bachelor of Science (BS)
Indiana University Bloomington
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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