Joanna Crooks

Sharpshooter
DISC Type : CD

Presidente Ejecutivo Davivienda Panamá at Davivienda Panamá

Panama City, Panamá, Panama

Overview

Joanna Crooks is the Executive President of Davivienda Panamá, bringing over 19 years of experience in regional banking. She focuses on driving sustainability, innovation, and client well-being. Joanna earned her Master of Business Administration from Florida International University and leads complex financial operations across Central America and the Caribbean.

Outside of her executive role, Joanna is a strong advocate for womens leadership and continuous learning. She actively participates in events supporting female artists and business leaders and recently graduated from an advanced management program at INCAE Business School to further her personal and professional growth.

She proudly leads her team from the heart of the "Casita Roja, " the affectionate nickname for Davivienda, aiming to enrich lives with integrity.

Personality Overview

Precise But Practical

Fast But Analytical

Rigorous & Demanding

They respond better to strong and respectful interactions.  They like to act fast and expect others to do the same. They are very proud of what they do.

Topics They Care About

Sustainable Banking
Her leadership at Davivienda is focused on sustainability, and she has participated in events like Climate Bonds Connect and completed sustainability-focused courses.
Women in Leadership
She actively supports and participates in forums for female leaders, such as the annual conference of the Association of Women Directors of Panama (ADP).
Strategic Leadership
Her career reflects a focus on strategic vision and managing high-performance teams, further sharpened by completing the Senior Management Program at INCAE Business School.

Media Appearances

Joanna has no verified media appearances

Work History

12-2025
Presidente Ejecutivo Davivienda Panamá at Davivienda Panamá
2-2024 - 12-2025
Directora y Head Banca Corporativa Comercial y Fiduciaria Scotiabank Centroamerica at Scotiabank
3-2018 - 1-2024
Directora & Head- Banca Corporativa, Comercial y Fiduciaria Scotiabank Panama at Scotiabank
6-2015 - 3-2018
Director Corporate Banking at Scotiabank

Education

2008 - 2010
Master of Business Administration (MBA) from Florida International University
4-2021 - 9-2021
Diploma of Education from Renewables Academy (RENAC)

More Information

Social Presence :

Prographics :

Exp : 10 Location : Panama City, Panamá, Panama Job Level : N/A Designation : Presidente Ejecutivo Davivienda Panamá at Davivienda Panamá
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Joanna

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • They can take decisions very fast if you manage to convince them.
  • Can Joanna take some risk or not?

  • The risks don’t matter much to them.

You And Joanna

Personality Compatibility


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