Joanna Packman in

Joanna Packman

Observer · DISC type ci
Associate Director, Marketing, UK at VML
📍 London, England, United Kingdom

Joanna Packman is the Associate Director of Marketing for VML UK. Her team achieved notable success, including recognition at the AOY Awards, by navigating a major company merger while driving new business through proprietary events. She is a graduate of the University of Leeds with a Bachelor of Arts degree.

Her posts highlight a focus on creating engaging, totally over-subscribed client events and sharing insights from major industry festivals like Cannes. She plays a key role in launching and promoting significant thought leadership projects, such as VMLs The Future 100 trends report.

Joanna was part of the VML UK marketing team that was shortlisted for an award by Agency of the Year (AOY) Awards UK.

Read the full overview →
Experience
21 Years
Current Role
Associate Director, Marketing, UK
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Joanna shows up

Assertive
Value Driven
Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Priorities

Topics Joanna cares about

Marketing Events
Showcases a passion for creating successful, oversubscribed events for clients, partners, and friends of the VML brand to share industry insights.
Future Trends
Actively promotes VML's 'The Future 100' report, indicating a strong interest in forecasting trends that shape consumer behavior and innovation.
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Career

Work history

1-2024
Associate Director, Marketing, UK
VML
1-2022 - 1-2024
Global Content Producer
Wunderman Thompson
10-2019 - 5-2022
Global Marketing Events Manager
Wunderman Thompson
5-2013 - 10-2019
EMEA Business Development Manager & EA to Mel Edwards, EMEA CEO
Wunderman
4-2007 - 4-2011
Business Development Executive
LIDA
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Arts - BA
University of Leeds
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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