Joanna Packman

Observer
DISC Type : ci

Associate Director, Marketing, UK at VML

London, England, United Kingdom

Overview

Joanna Packman is the Associate Director of Marketing for VML UK. Her team achieved notable success, including recognition at the AOY Awards, by navigating a major company merger while driving new business through proprietary events. She is a graduate of the University of Leeds with a Bachelor of Arts degree.

Her posts highlight a focus on creating engaging, totally over-subscribed client events and sharing insights from major industry festivals like Cannes. She plays a key role in launching and promoting significant thought leadership projects, such as VMLs The Future 100 trends report.

Joanna was part of the VML UK marketing team that was shortlisted for an award by Agency of the Year (AOY) Awards UK.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Marketing Events
Showcases a passion for creating successful, oversubscribed events for clients, partners, and friends of the VML brand to share industry insights.
Future Trends
Actively promotes VML's 'The Future 100' report, indicating a strong interest in forecasting trends that shape consumer behavior and innovation.
Creative Insights
Condenses and shares key trends and creative insights from major industry events like the Cannes festival with clients through unique event concepts.

Media Appearances

Joanna has no verified media appearances

Work History

1-2024
Associate Director, Marketing, UK at VML
1-2022 - 1-2024
Global Content Producer at Wunderman Thompson
10-2019 - 5-2022
Global Marketing Events Manager at Wunderman Thompson
5-2013 - 10-2019
EMEA Business Development Manager & EA to Mel Edwards, EMEA CEO at Wunderman
4-2007 - 4-2011
Business Development Executive at LIDA

Education

Bachelor of Arts - BA from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Associate Director, Marketing, UK at VML
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Joanna

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • They like to analyze well and then make their decisions.
  • Can Joanna take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Joanna

Personality Compatibility


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