Joanna Parsons

Doer
DISC Type : ds

Chief Executive Officer at The Curious Route

Ireland

Overview

Joanna Parsons is an award-winning internal communications consultant and the Founder of The Curious Route. A LinkedIn Top Voice and a Fellow of the Institute of Internal Communication, she specializes in helping organizations improve their communication systems. People who have worked with her often describe her as diligent, trustworthy, and professional.

Her purpose has always been to help others, which started with campaigning for Amnesty International as a teenager. Joanna values kindness, curiosity, and humility as essential traits. She enjoys music by Pearl Jam and believes in the power of sleep and doing nothing to restore creativity.

Her book, "Innovative Internal Communication, " will be published by Kogan Page, exploring how creativity, curiosity, and technology can create lasting impact in organizations.

Personality Overview

Fast-paced

Deliberate Doer

Long-term Focused

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Innovative Communication
Her upcoming book focuses on moving beyond "best practices" to innovate with creativity and curiosity, arguing that most internal comms work is too complex for a one-size-fits-all approach.
Leadership and Kindness
Believes the most-needed traits in the modern workplace are humility, curiosity, and basic human kindness, shaped by both good and bad leadership examples from her career.
Digital Content Creation
Actively building her presence as a thought leader on LinkedIn, where she has over 16, 000 followers, and has recently launched a new YouTube channel.

Media Appearances

The New P&L – Principles and Leadership in Business (featuring Joanna Parsons, Founder & Director of The Curious Route). Featured in Principles and Leadership Podcast (Spotify)

See Now

Comms Coffee Club Podcast – Joanna Parsons, CEO of The Curious Route and The Curious Tribe. Featured in Comms Search & Selection

See Now

Work History

7-2023
Chief Executive Officer at The Curious Route
2-2023 - 1-2026
Lecturer and Course Director at Public Relations Institute of Ireland
1-2022 - 2-2023
Head of Internal Communications & Culture at Teamwork
5-2019 - 12-2021
Head Of Internal Communications at An Garda Síochána
8-2016 - 5-2019
Senior Communications & Engagement Specialist at Irish Life Corporate Business

Education

Certificate in Business Coaching Skills from University College Dublin
2019 - 2021
Postgraduate Diploma in Executive Leadership from University College Cork

More Information

Social Presence :

Prographics :

Exp : 15 Location : Ireland Job Level : Leadership Designation : Chief Executive Officer at The Curious Route
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Joanna

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Joanna take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Joanna

Personality Compatibility


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