Joanna Parsons in

Joanna Parsons

Doer · DISC type ds
Chief Executive Officer at The Curious Route
📍 Ireland

Joanna Parsons is an award-winning internal communications consultant and the Founder of The Curious Route. A LinkedIn Top Voice and a Fellow of the Institute of Internal Communication, she specializes in helping organizations improve their communication systems. People who have worked with her often describe her as diligent, trustworthy, and professional.

Her purpose has always been to help others, which started with campaigning for Amnesty International as a teenager. Joanna values kindness, curiosity, and humility as essential traits. She enjoys music by Pearl Jam and believes in the power of sleep and doing nothing to restore creativity.

Her book, "Innovative Internal Communication, " will be published by Kogan Page, exploring how creativity, curiosity, and technology can create lasting impact in organizations.

Read the full overview →
Experience
15 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Ireland
Personality Overview

How Joanna shows up

Fast-paced
Deliberate Doer
Long-term Focused

They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics Joanna cares about

Innovative Communication
Her upcoming book focuses on moving beyond "best practices" to innovate with creativity and curiosity, arguing that most internal comms work is too complex for a one-size-fits-all approach.
Leadership and Kindness
Believes the most-needed traits in the modern workplace are humility, curiosity, and basic human kindness, shaped by both good and bad leadership examples from her career.
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Career

Work history

7-2023
Chief Executive Officer
The Curious Route
2-2023 - 1-2026
Lecturer and Course Director
Public Relations Institute of Ireland
1-2022 - 2-2023
Head of Internal Communications & Culture
Teamwork
5-2019 - 12-2021
Head Of Internal Communications
An Garda Síochána
8-2016 - 5-2019
Senior Communications & Engagement Specialist
Irish Life Corporate Business
In the press

Media appearances

The New P&L – Principles and Leadership in Business (featuring Joanna Parsons, Founder & Director of The Curious Route). Featured in Principles and Leadership Podcast (Spotify)
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Comms Coffee Club Podcast – Joanna Parsons, CEO of The Curious Route and The Curious Tribe. Featured in Comms Search & Selection
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Education
Certificate in Business Coaching Skills
University College Dublin
2019 - 2021
Postgraduate Diploma in Executive Leadership
University College Cork
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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