Joanna Reynolds in

Joanna Reynolds

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Director of Customer Experience at Beauty Pie
📍 Dartford, England, United Kingdom

Joanna is a global CX leader with over 15 years of experience in D2C and luxury beauty, specializing in data-driven strategies to enhance customer satisfaction and retention. A graduate of Liverpool John Moores University, she is described by colleagues as an "insanely efficient, " strategic, and organized leader.

Outside of work, Joanna is a mother who has publicly shared her personal journey of resilience and strength. She is passionate about her family, including her young son Santi, and brings a deep sense of purpose and perspective to her life and work.

She has been with Beauty Pie for over eight years, playing a pivotal role in scaling its customer experience team from the early startup phase.

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Experience
15 Years
Current Role
Director of Customer Experience
Job Level
Mid-senior
Location
Dartford, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Joanna cares about

Global CX Strategy
Designs and executes data-driven strategies to boost customer satisfaction (CSAT/NPS), reduce churn, and increase lifetime value for a global member base.
Team Leadership
Passionate about leading and scaling her "Member Happiness" team, she has successfully guided them through Beauty Pie's significant growth and transformation.
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Career

Work history

8-2023
Director of Customer Experience
Beauty Pie
1-2021 - 8-2023
Head of Customer Experience
Beauty Pie
6-2017 - 1-2021
Senior Customer Experience Manager
Beauty Pie
2-2016 - 6-2017
Senior CX and Operations Manager
GLOSSYBOX
5-2015 - 2-2016
CX Manager
GLOSSYBOX
In the press

Media appearances

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Education
2010 - 2013
Bachelor's Degree (BA hons)
Liverpool John Moores University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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