Joanna Sanfilippo Firestone

Critic
DISC Type : C

Director of Brand Marketing at Bazooka Brands

New York City Metropolitan Area, United States

Overview

Joanna has no verified overview

Personality Overview

Information Seeker

Critic

ROI Driven

It is very likely that they will negotiate pricing or other important terms.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Joanna has no verified topics they care about

Media Appearances

Joanna has no verified media appearances

Work History

10-2025
Director of Brand Marketing at Bazooka Brands
11-2024 - 9-2025
Senior Brand Manager at Bazooka Brands
4-2023 - 11-2024
Senior Global Brand Manager - Innovation at Coty
7-2021 - 4-2023
Global Brand Manager - Innovation at Revlon Inc.
10-2019 - 6-2021
PR Manager - North America, SEA & Australia (Color Cosmetics, Skincare & Fragrance) at Huda Beauty

Education

2011 - 2015
Bachelor's degree from The University of North Carolina at Chapel Hill
2013 - 2013
Bachelor's degree from University of Navarra

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Brand Marketing at Bazooka Brands
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Joanna

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Joanna take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Joanna

Personality Compatibility


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