Joanna Taylor-Smith in

Joanna Taylor-Smith

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Chief Financial Officer and Chief Operating Officer at Instinctif Partners
📍 Greater London, England, United Kingdom

Joanna is a strategic, CIMA-qualified executive serving as the Chief Financial and Operating Officer at Instinctif Partners. With a background from Brunel University of London, she specializes in business transformation, operational excellence, and M&A-led growth for companies with revenues up to $1 billion.

Her experience spans leadership roles across several major communications and real estate consultancies, where she has a strong track record as a trusted advisor to leadership teams.

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Experience
18 Years
Current Role
Chief Financial Officer and Chief Operating Officer
Job Level
Leadership
Location
Greater London, England, United Kingdom
Personality Overview

How Joanna shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Joanna cares about

Business Transformation
Her core focus is on driving business transformation through both organic growth and M&A, impacting both top and bottom lines.
Operational Excellence
A key part of her dual CFO/COO function involves solving complex business issues at both macro and micro levels to ensure efficiency.
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Career

Work history

1-2021
Chief Financial Officer and Chief Operating Officer
Instinctif Partners
11-2018 - 12-2020
Chief Financial Officer
Hollis
6-2016 - 9-2018
Finance Director
MHP Communications
8-2013 - 4-2016
Finance Director
Porter Novelli
4-2007 - 8-2013
Finance Director
McCann Worldgroup
In the press

Media appearances

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Education
Education details unavailable
The Chartered Institute of Management Accountants
Bachelor of Science
Brunel University of London
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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