Joanna Valdes in

Joanna Valdes

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Marketing Programs, Events Sales at Topgolf
📍 Dallas, Texas, United States

Joanna is a marketing leader with 15 years of experience in brand strategy across the hospitality, travel, and golf industries. A graduate of Southern Methodist University, she now leads Marketing Programs for Event Sales at Topgolf, focusing on creating unique brand experiences for corporate clients.

Drawing from her university studies in Markets & Culture and Spanish, Joanna possesses a foundational understanding of cultural dynamics, which she has applied throughout her diverse career in consumer-facing industries.

Unique fact: While at Omni Hotels & Resorts, she directed the creative development and execution for The Omni Homestead Resorts 250th anniversary program.

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Experience
18 Years
Current Role
Marketing Programs, Events Sales
Location
Dallas, Texas, United States
Personality Overview

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Priorities

Topics Joanna cares about

Event Experience Design
In her role at Topgolf, she focuses on redefining venue selection for corporate events by creating unique experiences that blend entertainment and hospitality.
Brand Storytelling
Her background includes developing creative campaigns and brand-wide marketing initiatives for major brands like Omni Hotels & Resorts and American Airlines.
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Career

Work history

2-2025
Marketing Programs, Events Sales
Topgolf
6-2022 - 11-2024
Senior Corporate Marketing Manager
Omni Hotels & Resorts
1-2017 - 5-2022
Marketing Manager, Corporate
Omni Hotels & Resorts
3-2016 - 1-2017
Marketing Manager, Homestead
Omni Hotels & Resorts
2-2015 - 2-2016
Senior Account Executive
McCann Worldgroup
In the press

Media appearances

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Education
2007 - 2009
B.A. Markets & Culture and Spanish
Southern Methodist University
Education details unavailable
Southern Methodist University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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