Joanna Valdes

Observer
DISC Type : ci

Marketing Programs, Events Sales at Topgolf

Dallas, Texas, United States

Overview

Joanna is a marketing leader with 15 years of experience in brand strategy across the hospitality, travel, and golf industries. A graduate of Southern Methodist University, she now leads Marketing Programs for Event Sales at Topgolf, focusing on creating unique brand experiences for corporate clients.

Drawing from her university studies in Markets & Culture and Spanish, Joanna possesses a foundational understanding of cultural dynamics, which she has applied throughout her diverse career in consumer-facing industries.

Unique fact: While at Omni Hotels & Resorts, she directed the creative development and execution for The Omni Homestead Resorts 250th anniversary program.

Personality Overview

Curious

Example Seeker

Value Driven

They are likely to ask many questions and look heavily for supporting information.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Event Experience Design
In her role at Topgolf, she focuses on redefining venue selection for corporate events by creating unique experiences that blend entertainment and hospitality.
Brand Storytelling
Her background includes developing creative campaigns and brand-wide marketing initiatives for major brands like Omni Hotels & Resorts and American Airlines.
Omni-Channel Marketing
She has executed integrated marketing programs across digital, print, audio, and out-of-home channels for global brands.

Media Appearances

Joanna has no verified media appearances

Work History

2-2025
Marketing Programs, Events Sales at Topgolf
6-2022 - 11-2024
Senior Corporate Marketing Manager at Omni Hotels & Resorts
1-2017 - 5-2022
Marketing Manager, Corporate at Omni Hotels & Resorts
3-2016 - 1-2017
Marketing Manager, Homestead at Omni Hotels & Resorts
2-2015 - 2-2016
Senior Account Executive at McCann Worldgroup

Education

2007 - 2009
B.A. Markets & Culture and Spanish from Southern Methodist University
Education details unavailable from Southern Methodist University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Dallas, Texas, United States Job Level : N/A Designation : Marketing Programs, Events Sales at Topgolf
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Joanna

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Joanna take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Joanna

Personality Compatibility


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