Joanna Van

Wildcard
DISC Type : cis

Enterprise Account Director at LinkedIn

Stockholm, Stockholm County, Sweden

Overview

Joanna is an Enterprise Account Director at LinkedIn, helping Nordic businesses grow. With a background in media sales across the USA and Asia, people describe her as creative, innovative, and relationship-focused. She holds a 2: 1 from the University of Roehampton.

Having lived in the UK, Hong Kong, and the USA before settling in Sweden, she has an insatiable wanderlust and loves meeting new people. She is passionate about ensuring the 90, 000 hours spent working are as enjoyable as possible.

She describes herself as a "flower fanatic and restaurant raver. "

Personality Overview

Curious But Skeptical

Friendly But Slow

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

AI in Recruitment
She actively promotes LinkedIn's AI tools, like Hiring Assistant, and has recently moderated events focused on AI and the Future of Work.
Nordic Business Growth
Her current role is dedicated to helping organizations within the Nordics utilize LinkedIn to meet their business needs and foster growth.
Digital Transformation
She is passionate about helping organizations "jump on board the digitalisation train" to create effective business strategies.

Media Appearances

Joanna has no verified media appearances

Work History

8-2022
Enterprise Account Director at LinkedIn
11-2021
Enterprise Account Director at LinkedIn
10-2018 - 6-2021
Advertising Sales Director at Morningstar
9-2017 - 9-2018
Account Director at Fundamental Media
2-2007 - 9-2017
Sales Director - Audience at Morningstar

Education

2003 - 2006
2:1 from University of Roehampton

More Information

Social Presence :

Prographics :

Exp : 18 Location : Stockholm, Stockholm County, Sweden Job Level : Mid-senior Designation : Enterprise Account Director at LinkedIn
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Insights For Selling To Joanna

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanna is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Joanna

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Joanna move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Joanna take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Joanna

Personality Compatibility


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