Tony Lignelli

Examiner
DISC Type : cs

Client Partner, Financial Services at The Wall Street Journal

Greater Chicago Area, United States

Overview

Tony is a Client Partner at The Wall Street Journal, specializing in brand partnerships within the financial services industry. Described by colleagues as charismatic, positive, and knowledgeable, he is skilled in digital strategy and advertising sales and is a graduate of The Ohio State University.

As a graduate of The Ohio State University, Tony likely maintains a strong connection to his alma mater. This suggests a probable interest in following Ohio State athletics, particularly the universitys prominent Buckeyes football team.

Early in his career, he distinguished himself by winning a Presidents Club award for his sales performance at Morningstar.

Personality Overview

Unexpressive

Tough To Convince

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Financial Advertising
His career at Morningstar, Seeking Alpha, and WSJ has focused on building advertising partnerships with financial services firms.
Strategic Partnerships
His expertise lies in creating integrated marketing and brand partnerships, a key focus in his senior roles.
Team Building
He has recently posted about hiring for his team, showing an active interest in talent acquisition and growth.

Media Appearances

Tony has no verified media appearances

Work History

11-2021
Client Partner, Financial Services at The Wall Street Journal
4-2020 - 11-2021
Senior Account Director, Client Partnerships at Seeking Alpha
4-2005 - 4-2020
Senior Account Director, Brand Partnerships at Morningstar
12-2003 - 4-2005
Account Manager-Advisor Sales at Morningstar
Medical Equipment Sales at Midmark Corporation

Education

1992 - 1996
Bachelor of Arts - BA from The Ohio State University
1988 - 1992
Education details unavailable from Northern High School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Chicago Area, United States Job Level : N/A Designation : Client Partner, Financial Services at The Wall Street Journal
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Tony

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Tony take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Tony

Personality Compatibility


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