Joanna Walker in

Joanna Walker

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Director and Business Advisor at Grocery Impact Limited
📍 St Albans, England, United Kingdom

Joanna Walker is a retail expert with over 25 years of experience at Marks & Spencer and Sainsburys. As the founder of Grocery Impact and Purple Basil, she specializes in product development, buying, and marketing, helping food and drink brands achieve sustainable growth and successful retail launches.

She has successfully supported over 150 small and medium-sized enterprises in turning their ideas into retail successes.

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Experience
19 Years
Current Role
Director and Business Advisor
Job Level
Mid-senior
Location
St Albans, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Joanna cares about

SME Growth
Founded two companies dedicated to helping over 150 food and drink SMEs launch in retail and scale sustainably.
Retail Launch Strategy
Specializes in turning ideas into successful retail launches, creating investor-ready business plans, and securing listings for new brands.
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Career

Work history

7-2025
Director and Business Advisor
Grocery Impact Limited
7-2015
Founder and Director
Purple Basil Ltd.
9-2013 - 6-2015
Senior Strategic Marketing Manager
Sainsbury's
8-2011 - 8-2013
Senior Buyer
Sainsbury's
8-2010 - 8-2011
Business planning Manager
Sainsbury's
In the press

Media appearances

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Education
Education details unavailable
Dame Alice Owen's, Potters Bar
Food Marketing Management
Sheffield Hallam University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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