Joanna Walker in

Joanna Walker

Inquirer · DISC type cd
Director and Business Advisor at Grocery Impact Limited
📍 St Albans, England, United Kingdom

Joanna Walker is a retail expert with over 25 years of experience at Marks & Spencer and Sainsburys. As the founder of Grocery Impact and Purple Basil, she specializes in product development, buying, and marketing, helping food and drink brands achieve sustainable growth and successful retail launches.

She has successfully supported over 150 small and medium-sized enterprises in turning their ideas into retail successes.

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Experience
19 Years
Current Role
Director and Business Advisor
Job Level
Mid-senior
Location
St Albans, England, United Kingdom
Personality Overview

How Joanna shows up

Judgemental
Hard To Convince
Upfront

They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Priorities

Topics Joanna cares about

SME Growth
Founded two companies dedicated to helping over 150 food and drink SMEs launch in retail and scale sustainably.
Retail Launch Strategy
Specializes in turning ideas into successful retail launches, creating investor-ready business plans, and securing listings for new brands.
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Career

Work history

7-2025
Director and Business Advisor
Grocery Impact Limited
7-2015
Founder and Director
Purple Basil Ltd.
9-2013 - 6-2015
Senior Strategic Marketing Manager
Sainsbury's
8-2011 - 8-2013
Senior Buyer
Sainsbury's
8-2010 - 8-2011
Business planning Manager
Sainsbury's
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Education details unavailable
Dame Alice Owen's, Potters Bar
Food Marketing Management
Sheffield Hallam University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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