Joanne Blake in

Joanne Blake

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Group Marketing Manager EMEA - COBA International and CAT at COBA UK
📍 Lidlington, England, United Kingdom

Joanne is a results-driven marketing and brand leader with over 20 years of experience in hospitality, retail, tech, and B2B sectors. A University of Leeds graduate, she excels in repositioning brands and leading national campaigns. Colleagues describe her as creative, strategic, thoughtful, and dedicated.

Joanne co-founded effloresce, a marketing and business consultancy that successfully achieved a 100% client recommendation rate before she moved on to her next role.

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Experience
29 Years
Current Role
Group Marketing Manager EMEA - COBA International and CAT
Job Level
Middle
Location
Lidlington, England, United Kingdom
Personality Overview

How Joanne shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Joanne cares about

Disruptive B2B Marketing
Advocates for moving away from "safe, predictable B2B marketing" and using design as a strategic tool rather than just for decoration.
Collaborative Team Leadership
Believes in empowering marketing teams by giving them the space to think, challenge, and work collaboratively with sales and product departments.
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Career

Work history

9-2025
Group Marketing Manager EMEA - COBA International and CAT
COBA UK
1-2024 - 10-2024
International Product Marketing Manager
X-Lab
1-2023 - 9-2025
Marketing & Business Development Consultant B2B and B2C
JB Growth Consulting
3-2015 - 1-2023
Founding Partner
effloresce
3-2015 - 1-2023
Managing Director
effloresce
In the press

Media appearances

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Education
1991 - 1995
Bachelor's degree
University of Leeds
1988 - 1990
A Levels
Huntington School York
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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