Joanne Blake

Commander
DISC Type : D

Group Marketing Manager EMEA - COBA International and CAT at COBA UK

Lidlington, England, United Kingdom

Overview

Joanne is a results-driven marketing and brand leader with over 20 years of experience in hospitality, retail, tech, and B2B sectors. A University of Leeds graduate, she excels in repositioning brands and leading national campaigns. Colleagues describe her as creative, strategic, thoughtful, and dedicated.

Joanne co-founded effloresce, a marketing and business consultancy that successfully achieved a 100% client recommendation rate before she moved on to her next role.

Personality Overview

Decisive

Strong-Willed

Impact-Driven

They like to act fast and expect others to do the same.  They like to be in a position where they can control the conversation and terms. More than the product, they care about the effectiveness of the product.

Topics They Care About

Disruptive B2B Marketing
Advocates for moving away from "safe, predictable B2B marketing" and using design as a strategic tool rather than just for decoration.
Collaborative Team Leadership
Believes in empowering marketing teams by giving them the space to think, challenge, and work collaboratively with sales and product departments.
Authentic Brand Storytelling
Focuses on grounding marketing campaigns in insight and storytelling, as seen in her work acknowledging a brand's 40-year heritage.

Media Appearances

Joanne has no verified media appearances

Work History

9-2025
Group Marketing Manager EMEA - COBA International and CAT at COBA UK
1-2024 - 10-2024
International Product Marketing Manager at X-Lab
1-2023 - 9-2025
Marketing & Business Development Consultant B2B and B2C at JB Growth Consulting
3-2015 - 1-2023
Founding Partner at effloresce
3-2015 - 1-2023
Managing Director at effloresce

Education

1991 - 1995
Bachelor's degree from University of Leeds
1988 - 1990
A Levels from Huntington School York

More Information

Social Presence :

Prographics :

Exp : 29 Location : Lidlington, England, United Kingdom Job Level : Middle Designation : Group Marketing Manager EMEA - COBA International and CAT at COBA UK
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Insights For Selling To Joanne

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joanne is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Joanne

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Joanne move?

  • They can take decisions very fast if you manage to convince them.
  • Can Joanne take some risk or not?

  • The risks don’t matter much to them.

You And Joanne

Personality Compatibility


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